Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Customers' Desired Value of Restaurant Information Search on SNS: An application of Laddering Technique
- Journal of Tourism Sciences
- Abbr : JTS
- 2014, 38(3), pp.81-102
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Jee-Won Kang 1, Namkung Young 1
1경희대학교
Accredited
ABSTRACT
The purpose of this study was to identify customers' desired value of restaurant information search on SNS applying the means-end chain theory and the laddering technique. In-depth interview was undertaken with a total of 30 respondents using SNS as a source of information. Using the laddering technique, 6 dominant attributes of SNS considered by the customers were revealed : 'reviews', 'diverse information', 'pictures', 'menu & taste', 'price', and 'interior & atmosphere'. Those attributes were related to 4 consequences: 'trustworthiness', 'companions' satisfaction', 'new experiences', and 'reducing financial risk'. Finally, derived attributes and consequences were linked to 5 values: 'satisfaction', 'sharing good experiences', 'refreshment’, 'pleasure', and 'self-esteem'. 'Reviews', 'pictures' and 'menu & taste', the most frequently mentioned attributes were linked to 'trustworthiness' and 'companions; satisfaction'. Through these consequences, customers tend to ultimately pursue the satisfaction and share good memories with others.
Statistics
-
461 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
곽비송
/ 2013
/
The Influence of SNS Properties on Involvement, Reliability, and Behavior Intention in Restaurants
/ 동북아관광연구
/ 동북아관광학회
9(2)
: 103~123
[journal]
김균
/ 2009
/
A Study of Types of On-line Consumer Information Search Behavior by Information Search Motive
/ 광고학연구
/ 한국광고학회
20(1)
: 155~169
[journal]
김기진
/ 2011
/
The Exploratory Study on the Easiness of Using Smart Phone Applications for Searching Food Service Information: Focusing on Consumer Characteristics
/ 한국조리학회지
/ 한국조리학회
17(5)
: 108~121
[journal]
김동준
/ 2012
/
The Effect of SNS(Social Networking Service) Quality on Satisfaction and Repurchase Intention in the Hotel Industry
/ 관광연구
/ 대한관광경영학회
27(3)
: 59~76
[journal]
김성진
/ 2006
/
Analyzing Patterns in User's Information Seeking Behavior on the Web
/ 정보관리학회지
/ 한국정보관리학회
23(4)
: 197~214
[journal]
김헌
/ 2010
/
A Study on Web Interface Design Based on Each Social Network Service Category
/ 한국디자인문화학회지
/ 한국디자인문화학회
16(1)
: 80~93
[journal]
김현주
/ 2011
/
A Study on the relations of the Tourist's Consumption Behavioral Patterns with their Usage of Social Network Service(SNS)
/ 관광경영연구
/ 관광경영학회
15(4)
: 63~84
[journal]
문병준
/ 2000
/ 인터넷을 통한 소비자 정보탐색 및 구매행동에 영향을 주는 요인: 개념적 연구
/ 소비자학연구
11(4)
: 131~151
[journal]
박진영
/ 2013
/
The effects of the characteristics of word of mouth information communicated through SNS’s on word of mouth effects
/ 관광연구
/ 대한관광경영학회
27(6)
: 385~408
[journal]
배주원
/ 2012
/
Cafe Customers' Desired Value: An Application of Laddering Technique
/ 관광학연구
/ 한국관광학회
36(10)
: 311~331
[book]
설진아
/ 2012
/ 소셜미디어와 사회변동
/ 커뮤니케이션북스
[journal]
성혜진
/ 2013
/
The Study of the Effects of On-line Social Network Service Differenceson Customer Satisfaction and Intention of Use:Focused on the Extended Technology Acceptance Model
/ 관광학연구
/ 한국관광학회
37(2)
: 187~211
[journal]
송미령
/ 2001
/ 소비자 구매의사결정과정에서의 인터넷 채택 유형: 정보탐색과구매를 중심으로
/ 소비자학연구
12(2)
: 119~141
[journal]
신서영
/ 2013
/
Motive on Social Networking Service Usage of Restaurant Customers
/ 한국조리학회지
/ 한국조리학회
19(1)
: 121~138
[journal]
안대희
/ 2011
/
The Effects of SNS(Social Networking Service)Quality on Brand Reputation, Quality Satisfaction and Purchase Intention in the Foodservice Industry.
/ 외식경영연구
/ 한국외식경영학회
14(4)
: 169~188
[journal]
양일선
/ 2009
/
Hierarchical Value Map of the Korean Restaurant Experience of Foreigners - An Application of the Laddering Technique -
/ 한국식품영양학회지
/ 한국식품영양학회
22(4)
: 687~695
[journal]
염진철
/ 2005
/
A Study on Eating-out Customers' Behavior of Searching Information: Focused on the Customers of Family Restaurants in Seoul and Kyunggi Province
/ 한국조리학회지
/ 한국조리학회
11(1)
: 70~86
[journal]
유시정
/ 2002
/
서비스 상품의 소비자 정보탐색유형에 대한 연구
/ 서비스경영학회지
/ 한국서비스경영학회
3(1)
: 53~75
[journal]
윤태환
/ 2006
/
The influence of eating-out information search methods on satisfaction at fast-food restaurants according to college student‘s lifestyle
/ 한국식생활문화학회지
/ 한국식생활문화학회
21(4)
: 375~380
[journal]
윤태환
/ 2006
/
The Information Search Method According to Eating-out Motivation of College Students in Eastern Area of Kangwon Province
/ 한국식품조리과학회지
/ 한국식품조리과학회
22(2)
: 213~221
[journal]
이선령
/ 2011
/
Consumer Perceptions of Blog Service Quality in the Restaurant Industry
/ 관광학연구
/ 한국관광학회
35(8)
: 145~162
[journal]
이승은
/ 2011
/
An Application of Means-End Chain Theory for Analysis of Wine Enthusiasts' Value Pursuit Model
/ 관광레저연구
/ (사)한국관광레저학회
23(3)
: 425~442
[journal]
이주영
/ 2013
/ 소셜 미디어 서비스 현황 및 활용: 소셜 네트워크 서비스(SNS)를 중심으로
/ 정보통신방송정책
25(9)
: 45~65
[journal]
이현선
/ 2004
/
A Study on the effects of online postscript as Word-of-Mouth
/ 홍보학연구
/ 한국PR학회
8(2)
: 234~268
[journal]
임성택
/ 2011
/
The Effects of Business Blog Information Characteristics Influencing on lectronic Word-of-Mouth In the Food Service Industry: Emphasis on Trust Transference.
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
20(5)
: 165~180
[journal]
임승희
/ 2013
/
Knowledge Structure Analysis of Social Media Research in Marketing
/ 마케팅연구
/ 한국마케팅학회
28(2)
: 155~172
[journal]
전성률
/ 2012
/
The Influence of Two-sided WOM on Consumers’ Brand Attitudes in an Online Context
/ 마케팅연구
/ 한국마케팅학회
27(1)
: 45~66
[journal]
정규엽
/ 2006
/
Market Segmentation for Hotels by Customer Value Using Means-End Chain and Laddering Methods
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
15(2)
: 303~327
[journal]
정희진
/ 2012
/
Factors Influencing Online Travel Information Value and User's Continuous Intention in Social Media
/ 관광학연구
/ 한국관광학회
36(5)
: 289~308
[journal]
지윤호
/ 2013
/
A Study of The Structural Relationship between The Information of SNS and The Impulsive Buying
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
22(3)
: 119~134
[journal]
차성미
/ 2007
/
Developing Restaurant Information Word-of-Mouth Communication Paradigm Model Using Grounded Theory Approach
/ 관광학연구
/ 한국관광학회
31(4)
: 119~138
[journal]
최아영
/ 2010
/
Consumers’ Participation in Online Community: A Netnography Approach
/ 소비자학연구
/ 한국소비자학회
21(1)
: 1~31
[journal]
표원정
/ 2012
/
The Influence of a Special Quality of Social Network Service(SNS) Tourism Information on Information-Searching Behaviors of Tourist
/ 관광경영연구
/ 관광경영학회
16(2)
: 285~308
[journal]
한상만
/ 1997
/ Laddering 분석기법을 통한 theme개발에 관한 연구 : 호텔서비스를 중심으로
/ 광고학연구
8(2)
: 9~29
[journal]
한학진
/ 2009
/
An Analysis on the Value Pursuit for Traditional Korean Liquor Using Means-end chain theory
/ 외식경영연구
/ 한국외식경영학회
12(2)
: 205~227
[journal]
허경석
/ 2012
/
Effect of Information of SNS on the Brand Attitude and Behavioral Intention - Application of the Dual Process Theory -
/ 관광연구
/ 대한관광경영학회
27(5)
: 619~635
[journal]
홍삼열
/ 2013
/
A Study of Collective Knowledge Production Mechanisms of the three Great SNS
/ 한국전자통신학회 논문지
/ 한국전자통신학회
8(7)
: 1075~1081
[journal]
Aurifeille, J-M.
/ 1995
/ Determination of dominant means-end chains : a constrained clustering approach
/ International Journal of Research in Marketing
12(3)
: 267~278
[journal]
Beatty, S. E.
/ 1987
/ External search effort : An investigation across several product categories
/ Journal of Consumer Research
14(1)
: 83~95
[journal]
Bei, LT.
/ 2003
/ Consumers' online information search for a new restaurant for dining-out : A comparison of US and Taiwan consumer
/ Journal of Foodservice Business Research
6(3)
: 15~35
[journal]
Foux, G.
/ 2006
/ Consumer-generated media : Get your customers involved
/ Brand Strategy
8
: 38~39
[journal]
Gutman, J.
/ 1982
/ A means-end chain model based on consumer categorization processes
/ Journal of Marketing
46
: 60~72
[journal]
Ha, J.
/ 2012
/ Attributes, consequences, and consumer values : A means-end chain approach across restaurant segments
/ International Journal of Contemporary Hospitality Management
25(3)
: 383~409
[journal]
Hill, D. K.
/ 1996
/ The perceived utility of information presented via electronic decision aids : A consumer perspective
/ Journal of Consumer Policy
19
: 137~166
[journal]
Hudson, S.
/ 2013
/ The impact of social media on the consumer decision process : Implications for tourism marketing
/ Journal of Travel&Tourism Marketing
30
: 156~160
[journal]
Johnson, B. A.
/ 1996
/ Just fine, thank you
/ Restaurant & Institutions
106(13)
: 140~
[journal]
Kaplan, AM.
/ 2009
/ Users of the world, unite! The challenges and opportunities of social media
/ Business Horizons
53
: 59~68
[journal]
King, M. F.
/ 1994
/ The effects of expertise, end-goal adoption and product type on preference formation strategy adoption
/ Journal of Academy of Marketing Science
22
: 146~159
[journal]
Mangold, W. G.
/ 2009
/ Social media : The new hybrid element of the promotion mix
/ Business Horizon
52
: 357~365
[journal]
Nelson, P. J.
/ 1974
/ Advertising as information
/ Journal of Political Economy
82(7/8)
: 729~754
[journal]
Pedraja, M.
/ 2001
/ What information do customers use when choosing a restaurant?
/ International Journal of Contemporary Hospitality Management
13(6)
: 316~318
[journal]
Reynolds, T.
/ 1988
/ Laddering theory, method, analysis, and interpretation
/ Journal of Advertising Research
28(1)
: 11~31
[journal]
Schmidt, J. B.
/ 1996
/ A Proposed model of external consumer information search
/ Journal of the Academy of Marketing Science
24(3)
: 246~256
[journal]
Steur, J.
/ 1992
/ Defining virtual reality : Dimensions determining telepresence
/ Journal of communication
42(4)
: 73~93
[journal]
Trusov, M.
/ 2009
/ Effects of word-of-mouth versus traditional marketing : Findings from an internet social networking site
/ Journal of Marketing
73(5)
: 90~102
[journal]
Xiang, Z.
/ 2010
/ Role of social media in online travel information search
/ Tourism Management
31
: 179~188