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The Relationship among Select the property of Golf Tourism, Perceived value and Behavioral Intention: Focusing on Japanese Golf Tourism

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(4), pp.77-100
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

송석린 1 Park, Chul-Ho 2 Han Su Jung 1

1안양대학교
2안양대학교 관광경영학과

Accredited

ABSTRACT

In Korea, overseas golf tourism products and domestic products are an important part of the study, but research for inbound golf tourism can be a problem with negligent points. In this study, these issues against the backdrop of Japanese golf tourists choose to perceive the properties of the Korea Golf identification of tourism products are derived. Based on empirical analysis of golf tourism marketing strategy to sell goods needed for travel agents, and to present implications were drawn. The path model validation results for Hypothesis 1, select Properties, and perceived value in a relationship with the affected 'tourist destination and the perceived value', 'psychological factors and perceived value' analysis of the only routes were considered significant. Hypothesis 2, perceived value, and behavioral intention in a relationship with the affected 'perceived value and the positive word-of-mouth' analysis of the only routes were considered significant. A number of marketing implications were suggested on the basis of the findings of this paper. Subsequent studies limited to specific regions of the study area that is proposed. In addition, certain of the golf club that conducted the study target is proposed.

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