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@article{ART001873638},
author={PARK SEJOON and Youngjin Lee},
title={The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={4},
pages={251-270}

TY - JOUR
AU - PARK SEJOON
AU - Youngjin Lee
TI - The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 251
EP - 270
SN - 1226-0533
AB - Horse racing has become one of the most popular leisure activities in Korea, having more than 16 million visitors in 2012. This study examines the relations between experiences at a horse racing park, attitude towards horse racing, and behavioral intention. In this study, five constructs of experience have been developed through reviewing the literature, and an on-site survey was conducted at Seoul Horse Racing Park on November 2012. The results of structural equation modeling analysis showed that hedonic and education factors have positive influences on the attitude towards horse racing. However, the other three factors of utilitarianism, relations and escapism, did not have significant effects on the attitude. The relation between attitude and behavioral intention on horse racing showed a very high correlation, with lack of discriminant validity. The findings suggest that Seoul Horse Racing Park should focus on hedonic and education factors for their marketing and promotion.
KW - Experiences;Attitudes;Behavioral intention;Horse racing park
DO -
UR -
ER -

PARK SEJOON and Youngjin Lee. (2014). The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park. Journal of Tourism Sciences, 38(4), 251-270.

PARK SEJOON and Youngjin Lee. 2014, "The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park", Journal of Tourism Sciences, vol.38, no.4 pp.251-270.

PARK SEJOON, Youngjin Lee "The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park" Journal of Tourism Sciences 38.4 pp.251-270 (2014) : 251.

PARK SEJOON, Youngjin Lee. The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park. 2014; 38(4), 251-270.

PARK SEJOON and Youngjin Lee. "The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park" Journal of Tourism Sciences 38, no.4 (2014) : 251-270.

PARK SEJOON; Youngjin Lee. The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park. Journal of Tourism Sciences, 38(4), 251-270.

PARK SEJOON; Youngjin Lee. The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park. Journal of Tourism Sciences. 2014; 38(4) 251-270.

PARK SEJOON, Youngjin Lee. The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park. 2014; 38(4), 251-270.

PARK SEJOON and Youngjin Lee. "The Relations between Experiences, Attitude and Behavioral Intention on Horse Racing: Visitors' Experiences at Horse Racing Park" Journal of Tourism Sciences 38, no.4 (2014) : 251-270.