KJCKorea
Journal Central

@article{ART001898596},
author={Song, Yoo-Hyung and Choi, Jeong-Ja},
title={Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={6},
pages={11-35}

TY - JOUR
AU - Song, Yoo-Hyung
AU - Choi, Jeong-Ja
TI - Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 11
EP - 35
SN - 1226-0533
AB - With the increasing variety of motivations for visitors to mega events, still there remain intrapersonal, interpersonal and structural constraints. The purpose of this study is two-fold: The first is to analyze structural relationships between the motivations and constraints; the second is to explore the differences of structural relationships as it pertains to the’ means’ in tourists' motivations and constraints according to Plog's personality types. A total of 291 survey questionnaires were collected from visitors to 2012 Yeosu Expo, usable questionnaires totaled 262 for the data analyses. Results showed that the best fit of the structure model was the one which showed the relationships between the three latent variables of motivations and the second order of constraints comprising intrapersonal, interpersonal, and structural constraints. It was found that there were no significant differences in the structural relationships by visitors' personality types. Additionally, the ‘novelty-seeking’ motivations only were differentiated in the mean differences of latent variables by visitors' personality type. The findings from this study enrich theoretical development on structural relationships between motivations and constraints and contribute to mega event marketers’ know-how.
KW - Mega event;Expo;Motivations;Constraints;Plog's personality Types;Multi-group analysis;Latent mean analysis
DO -
UR -
ER -

Song, Yoo-Hyung and Choi, Jeong-Ja. (2014). Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types. Journal of Tourism Sciences, 38(6), 11-35.

Song, Yoo-Hyung and Choi, Jeong-Ja. 2014, "Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types", Journal of Tourism Sciences, vol.38, no.6 pp.11-35.

Song, Yoo-Hyung, Choi, Jeong-Ja "Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types" Journal of Tourism Sciences 38.6 pp.11-35 (2014) : 11.

Song, Yoo-Hyung, Choi, Jeong-Ja. Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types. 2014; 38(6), 11-35.

Song, Yoo-Hyung and Choi, Jeong-Ja. "Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types" Journal of Tourism Sciences 38, no.6 (2014) : 11-35.

Song, Yoo-Hyung; Choi, Jeong-Ja. Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types. Journal of Tourism Sciences, 38(6), 11-35.

Song, Yoo-Hyung; Choi, Jeong-Ja. Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types. Journal of Tourism Sciences. 2014; 38(6) 11-35.

Song, Yoo-Hyung, Choi, Jeong-Ja. Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types. 2014; 38(6), 11-35.

Song, Yoo-Hyung and Choi, Jeong-Ja. "Structural Relationships between EXPO Visitors' Motivations and Constraints:Multi-group Analysis by Plog's Personality Types" Journal of Tourism Sciences 38, no.6 (2014) : 11-35.