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The Influence of Social Capital on Valuing Public Tourism Development in a Local Government

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(7), pp.261-278
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ju Deok 1 Lee, Hee-chan 2

1세종대학교 호텔관광경영학
2세종대학교

Accredited

ABSTRACT

Social capital, an intangible asset that creates productive interaction for the common interests of society, is praised for its usefulness in explaining the developmental logic and phenomenon of a region. This study investigated whether Social Capital theory could be applicable as a solution in gaining local residents support for public tourism development. To achieve the purpose of this study, a dichotomous choice form of contingent valuation was developed to explain the role of Social Capital on the Green Tourism Belt Project in Daecheong Lake, Daejeon. The results showed that the willingness to pay for the project was significantly affected by ‘participation’, ‘reciprocity’, and ‘trust’ as measured variables for Social Capital. The total economic value of the project was estimated at 16.3 billion won, averaging about 28,820 Won per household. The results indicate that Social Capital forms a new and strong argument for local government funding in public tourism development.

Citation status

* References for papers published after 2022 are currently being built.