The Influence of Social Capital on Valuing Public Tourism Development in a Local Government (사회적 자본이 공익적 관광개발사업의 가치평가에 미치는 영향)

Ju Deok (주덕); Lee, Hee-chan (이희찬)

The Influence of Social Capital on Valuing Public Tourism Development in a Local Government

Journal of Tourism Sciences
Abbr : JTS
2014, 38(7), pp.261-278
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Ju Deok ¹, Lee, Hee-chan ²

¹세종대학교 호텔관광경영학
²세종대학교

Accredited

ABSTRACT

Social capital, an intangible asset that creates productive interaction for the common interests of society, is praised for its usefulness in explaining the developmental logic and phenomenon of a region. This study investigated whether Social Capital theory could be applicable as a solution in gaining local residents support for public tourism development. To achieve the purpose of this study, a dichotomous choice form of contingent valuation was developed to explain the role of Social Capital on the Green Tourism Belt Project in Daecheong Lake, Daejeon. The results showed that the willingness to pay for the project was significantly affected by ‘participation’, ‘reciprocity’, and ‘trust’ as measured variables for Social Capital. The total economic value of the project was estimated at 16.3 billion won, averaging about 28,820 Won per household. The results indicate that Social Capital forms a new and strong argument for local government funding in public tourism development.

KEYWORDS

Social capital, Local government, Public tourism development, Contingent Valuation Method

Citation status

* References for papers published after 2023 are currently being built.

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