@article{ART001927805},
author={Song Young-Min and Kang, Jun-soo},
title={Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={9},
pages={173-191}
TY - JOUR
AU - Song Young-Min
AU - Kang, Jun-soo
TI - Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 173
EP - 191
SN - 1226-0533
AB - The purpose of this paper was to present the strategy of public relation based on storytelling by analyzing Goh, Jae-hyung's Trip to Simdo. The primary attraction of rural tourism of local culture in Kang-wha area is the experience and understanding of local culture, so the paper focused on cultural and historic experiences in the advertising strategy to stimulate tour need. Trip to Simdo is a typical travel literature including Kang-wha‘s tradition and information. Therefore, the paper tried to analyze Trip to Simdo as four forms of categories, loyalty, chastity, knowledge, and uprightness. It also investigated tradition and culture resources of Kang-wha area through Trip to Simdo. Because Trip to Simdo, the text of the paper, has received high reputation as the source of local culture in Kang-wha area. To attract tourists' attention, the paper presented a storytelling model based on Trip to Simdo, while at the same time analyzing detailed categories. In conclusion, it is needed to be developed various events and storytelling about loyalty-chastityknowledge- uprightness to attract continuous travelers' attention.
KW - Travel literature;Simdogihaeng;Storytelling;Loyalty-Chastity-Knowledge-Uprightness
DO -
UR -
ER -
Song Young-Min and Kang, Jun-soo. (2014). Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area. Journal of Tourism Sciences, 38(9), 173-191.
Song Young-Min and Kang, Jun-soo. 2014, "Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area", Journal of Tourism Sciences, vol.38, no.9 pp.173-191.
Song Young-Min, Kang, Jun-soo "Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area" Journal of Tourism Sciences 38.9 pp.173-191 (2014) : 173.
Song Young-Min, Kang, Jun-soo. Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area. 2014; 38(9), 173-191.
Song Young-Min and Kang, Jun-soo. "Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area" Journal of Tourism Sciences 38, no.9 (2014) : 173-191.
Song Young-Min; Kang, Jun-soo. Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area. Journal of Tourism Sciences, 38(9), 173-191.
Song Young-Min; Kang, Jun-soo. Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area. Journal of Tourism Sciences. 2014; 38(9) 173-191.
Song Young-Min, Kang, Jun-soo. Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area. 2014; 38(9), 173-191.
Song Young-Min and Kang, Jun-soo. "Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area" Journal of Tourism Sciences 38, no.9 (2014) : 173-191.
