Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
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A Study for the Effect about Intention of Participation in Medical Tourism to Korea by Using Theory of Planned Behavior(TPB): Focusing on the Potential Medical Tourist in Japan
- Journal of Tourism Sciences
- Abbr : JTS
- 2015, 39(4), pp.165-183
- DOI : 10.170861/JTS.2015.39.1.165
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Bae, Seong-Hwa 1, Noh, Jeonghee 2, Kang, Hye-Jeong 3
1대구한의대학교
2대구대학교
3대구대학교 관광경영학과
Accredited
ABSTRACT
The aim of this study is to investigate participation intention of Japanese medical tourists by using extended theory of planned behavior, added perceived value. In another words, this study oriented to exploring the effect of attitude(AT), subjective norm(SN), perceived behavior control(PBC) and perceived value on participation intentions of Japanese medical tourists. The results of the study reveal that perceived value, attitude and subjective norm have significant relationship with participation intention. The result of this investigation provides important implications for strategic medical tourism ; it will aid in designing and implementing marketing programs for creating and enhancing the medical tourism and increasing perceived value.
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