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Examining the Responsibility about Climate Change Influence on Personal Norm and Pro-environmental Behaviour in Tourism Condition

Yoo, Kwang-Min 1 Kim, Hyun-Jung 2 Kim, Nam Jo 3

1한국관광공사 전문위원
2강원도립대 관광과 강사
3한양대학교

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ABSTRACT

Tourism is being asked for efforts to adapt climate change. Promoting pro environmental behaviour of tourist is the important strategy about it. But in tourism condition, tourist have a tendency to lower participation in eco-friendly behavior. So, strategies to promote pro environmental behaviour is needed. In order to establish appropriate strategies, it is needed to understand which factors facilitate pro environmental behaviour. This study conducted the responsibility about climate change influence on personal norms and pro environmental behaviour. According to study result, personal responsibility among responsibility about climate change activate personal norm and promote pro environmental behaviour in tourism condition. And descriptive norm than injunctive norm among personal norm have more powerful influence on it. Therefore, to increase tourist's participation on pro environmental behaviour, activities to raise the awareness that tourist has the responsibility about climate change and tourist's action conducting pro environmental behaviour on tourism condition is more desirable are necessary.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.