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The Roles of Information Value, Information Sense, and Prior Knowledge in Relation to the Type of Restaurant Smart Phone Application Contents

LEE RYANG SUK 1 Cho, Mi-hea 1

1세종대학교

Accredited

ABSTRACT

As smart phone use is commonplace, mobile users’ perceived information value is a critical issue. As a result, various types of mobile application content have been developed and become important in the research field. It is proposed that there are relationships between mobile applications and content usage. In addition, we investigated the influence of controlled variables, information sense and prior knowledge, on the relationships between mobile applications and content usage. We found moderating effects on a user’s prior knowledge as well as visual, tactile, and auditory sensory information when using mobile applications. According to this study, the results showed a significant relationship between the type of restaurant content-aware mobile applications and users’ perceived information value. Also, sensory information and prior knowledge have been shown to act as a significant moderating factor. To sum up the results of this study, types of contents such as a location search or reservation enabler were perceived as useful by actual users. The possibility that information with the sensory properties can be an effective delivery means for restaurant visitors was confirmed by this research.

Citation status

* References for papers published after 2022 are currently being built.