KJCKorea
Journal Central

@article{ART002130823},
author={YUN SUN MI and Mi yeon Kim},
title={The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={7},
pages={131-147},
doi={10.17086/JTS.2016.40.7.131.147}

TY - JOUR
AU - YUN SUN MI
AU - Mi yeon Kim
TI - The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes
JO - Journal of Tourism Sciences
PY - 2016
VL - 40
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 131
EP - 147
SN - 1226-0533
AB - The study was to investigate the relationships of customer value on customer satisfaction and the intention to revisit a bakery cafe. The importance of customer value has been repeatedly emphasized in the literature. Particularly, customer value evaluation in a bakery cafe is crucial for customer satisfaction and it causes the intention to revisit to increase. Nevertheless, little research has investigated the role of customer value on forming customers’ revisit intention for bakery cafes. To fill this void, this study aimed to examine the relationship between value dimensions(i.e., emotional, quality, economical) in determining customer satisfaction and the intention to revisit. A field survey was conducted at several bakery cafes. A total of 345 responses were obtained for data analysis. The collected data was subjected to a series of multiple-regression analysis tests. Our results showed that the hypothesized relationships were generally supported. This research in general offers valuable insights into developing efficient marketing, service, and operational strategies. The results of the study are as follows: First, customer value(emotional, quality, economica) had a positive impact on customer satisfaction. Second, customer value(quality, economica) had a positive impact on the revisit intention however customer value emotions had no impact. Finally, customer satisfaction had a positive impact on the intention to revisit bakery cafes. The results suggest that constant improvement and appropriate management of customer values in a bakery cafe(emotional, quality, economica) are important elements to be considered in order to increase customer satisfaction and the intention to revisit.
KW - Bakery cafe;Customer value;Customer satisfaction;Revisit intention
DO - 10.17086/JTS.2016.40.7.131.147
ER -

YUN SUN MI and Mi yeon Kim. (2016). The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes. Journal of Tourism Sciences, 40(7), 131-147.

YUN SUN MI and Mi yeon Kim. 2016, "The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes", Journal of Tourism Sciences, vol.40, no.7 pp.131-147. Available from: doi:10.17086/JTS.2016.40.7.131.147

YUN SUN MI, Mi yeon Kim "The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes" Journal of Tourism Sciences 40.7 pp.131-147 (2016) : 131.

YUN SUN MI, Mi yeon Kim. The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes. 2016; 40(7), 131-147. Available from: doi:10.17086/JTS.2016.40.7.131.147

YUN SUN MI and Mi yeon Kim. "The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes" Journal of Tourism Sciences 40, no.7 (2016) : 131-147.doi: 10.17086/JTS.2016.40.7.131.147

YUN SUN MI; Mi yeon Kim. The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes. Journal of Tourism Sciences, 40(7), 131-147. doi: 10.17086/JTS.2016.40.7.131.147

YUN SUN MI; Mi yeon Kim. The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes. Journal of Tourism Sciences. 2016; 40(7) 131-147. doi: 10.17086/JTS.2016.40.7.131.147

YUN SUN MI, Mi yeon Kim. The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes. 2016; 40(7), 131-147. Available from: doi:10.17086/JTS.2016.40.7.131.147

YUN SUN MI and Mi yeon Kim. "The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes" Journal of Tourism Sciences 40, no.7 (2016) : 131-147.doi: 10.17086/JTS.2016.40.7.131.147