Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites (관광지의 모바일 증강현실 기술과 경험적 가치 및 긍정적 회상의 영향관계 -역사문화 관광지 방문객을 대상으로-)

Kang, Jaewan (강재완)

doi:10.17086/JTS.2016.40.8.193.203

Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites

Journal of Tourism Sciences
Abbr : JTS
2016, 40(8), pp.193-203
DOI : 10.17086/JTS.2016.40.8.193.203
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kang, Jaewan ¹

¹세종대학교

Accredited

ABSTRACT

This case study analyzed mobile augmented reality technology at a tourist spot and the subsequent positive recall of historical culture sites. It particularly tested the mediating effects of experiential value on the relationships between mobile augmented reality technology at a tourist spot and subsequent positive recall. By doing so, this study provides implications that suggest the need to examine the mobile augmented reality technology’ presence and to find out its effects on tourism experience throughout the tourism industry. The results can be summarized as follows: First of all, mobile augmented reality technology in a tourist spot caused a positive influence on the experiential value. Second, mobile augmented reality technology in a tourist spot led to a positive influence on positive recall. Third, experiential value had a positive influence on positive recall. Furthermore, experiential value played a mediating role in the relationship between mobile augmented reality technology and positive recall. This study presents theoretical and practical implications to facilitate the development of the tourism industry.

KEYWORDS

Augmented reality, Experiential value, Positive recall, Historical culture

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites

ABSTRACT

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Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.