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@article{ART002194029},
author={In Mook Choi},
title={Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2017},
volume={41},
number={2},
pages={57-76},
doi={10.17086/JTS.2017.41.2.57.76}

TY - JOUR
AU - In Mook Choi
TI - Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect
JO - Journal of Tourism Sciences
PY - 2017
VL - 41
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 57
EP - 76
SN - 1226-0533
AB - This study initially attempted to estimate the size of advertising effectiveness of travel agencies through systemic reviews, specifically by using a meta-analysis. The related articles, associated with the keywords “travel agency” and “advertisement”, discussed 17 studies based on the screening process. This was followed by an application of PRISMA group guidelines, and the materials were listed or listed in candidate journals of the Korea Citation Index (KCI) from 1996 to 2015. Data obtained from the results of the studies were transferred into Cohen's d values for the current analysis. Consequently, the summary effect of advertising effectiveness for travel agencies in South Korea was estimated to be 23% (0.23). In addition, ranges with a 95% confidence interval (CI) from the lower to the upper bounds varied from the least value of 15% (0.15) to the greatest of 30% (0.30). In order to estimate the different effects, a random-effect model was conducted due to heterogeneous attributes of the outcomes from the materials. A rank correlation test was carried out for publication bias and to satisfy the symmetrical distribution (k=17). The study suggested that the estimated 23% refers to a possibly enhanced level of involvement through advertising methods for changing customer attitudes toward intentions to buy more decisively.
KW - Meta-analysis;Summary effects;Publication bias;Heterogeneity;Random-effect model
DO - 10.17086/JTS.2017.41.2.57.76
ER -

In Mook Choi. (2017). Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect. Journal of Tourism Sciences, 41(2), 57-76.

In Mook Choi. 2017, "Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect", Journal of Tourism Sciences, vol.41, no.2 pp.57-76. Available from: doi:10.17086/JTS.2017.41.2.57.76

In Mook Choi "Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect" Journal of Tourism Sciences 41.2 pp.57-76 (2017) : 57.

In Mook Choi. Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect. 2017; 41(2), 57-76. Available from: doi:10.17086/JTS.2017.41.2.57.76

In Mook Choi. "Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect" Journal of Tourism Sciences 41, no.2 (2017) : 57-76.doi: 10.17086/JTS.2017.41.2.57.76

In Mook Choi. Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect. Journal of Tourism Sciences, 41(2), 57-76. doi: 10.17086/JTS.2017.41.2.57.76

In Mook Choi. Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect. Journal of Tourism Sciences. 2017; 41(2) 57-76. doi: 10.17086/JTS.2017.41.2.57.76

In Mook Choi. Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect. 2017; 41(2), 57-76. Available from: doi:10.17086/JTS.2017.41.2.57.76

In Mook Choi. "Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect" Journal of Tourism Sciences 41, no.2 (2017) : 57-76.doi: 10.17086/JTS.2017.41.2.57.76