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Agricultural Tourism Research based on Exchange Theory and Community Attachment: Focused on a Farming-fishing Village in Jeju Island

Kim, Min-Ji 1 Nam Jaecheul 1 Seungwoo Lee 1

1상명대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to focus on agricultural tourism from the perspective of social exchange theory. Amongst the many stakeholders, residents are the group that is affected most directly and indirectly by tourism development. Therefore, understanding how their perceptions are construed is a crucial topic. Although interest in agritourism has increased, the scale of rural community has decreased gradually so research in this area is still lacking. The study data included a research population from a small-scale farming and fishing village located on Jeju Island. Using Spearman’s Rank Order correlation analysis, it is clear that benefits of tourism development have a positive relationship with tourism development. Economic and environmental impacts are significant, but not statistically significant to cause sociocultural impacts. The hypothesis that examining the cost of tourism development would be negatively related to tourism development was rejected. The third hypothesis that purports the positive relationship between community attachment and tourism development was statistically significant. Finally, the relationship between community attachment and the impact of tourism development showed a significantly positive effect and no significant negative impact.

Citation status

* References for papers published after 2023 are currently being built.