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@article{ART002200202},
author={김민정 and Chong,Yu-kyeong},
title={The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2017},
volume={41},
number={3},
pages={151-168},
doi={10.17086/JTS.2017.41.3.151.168}

TY - JOUR
AU - 김민정
AU - Chong,Yu-kyeong
TI - The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction
JO - Journal of Tourism Sciences
PY - 2017
VL - 41
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 151
EP - 168
SN - 1226-0533
AB - The purpose of this study was to analyze the effect of food-related experiential activities on consumers’ feeling and satisfaction. For this purpose, a questionnaire survey was conducted with adult residents of Seoul who have had domestic travel experiences. A structural equation model was constructed to identify the hypothesized relationships among research variables. Also, a multi-group analysis was conducted to verify differences between groups divided by experience activity level. The results showed that image congruence had a significant effect on consumer satisfaction and tourism satisfaction. In terms of the effect of image congruence on tourist satisfaction, the mediating effects of consumption feeling resulted from food-related experiential activities were found to be greater than direct effect. In particular, path values of passive and active group ​​were statistically significant only in the effect of image congruence on consumption feeling, and no significant difference was found in other paths. In order to attract new customers, marketing based on the harmony of local and food images is essential, and in order to encourage visitors to revisit and participate in various experiential activities, products which can increase consumers’ consumption feeling should be periodically upgraded.
KW - Image congruence;Consumption emotion;Experiences;Satisfaction;Behavioral intention
DO - 10.17086/JTS.2017.41.3.151.168
ER -

김민정 and Chong,Yu-kyeong. (2017). The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction. Journal of Tourism Sciences, 41(3), 151-168.

김민정 and Chong,Yu-kyeong. 2017, "The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction", Journal of Tourism Sciences, vol.41, no.3 pp.151-168. Available from: doi:10.17086/JTS.2017.41.3.151.168

김민정, Chong,Yu-kyeong "The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction" Journal of Tourism Sciences 41.3 pp.151-168 (2017) : 151.

김민정, Chong,Yu-kyeong. The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction. 2017; 41(3), 151-168. Available from: doi:10.17086/JTS.2017.41.3.151.168

김민정 and Chong,Yu-kyeong. "The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction" Journal of Tourism Sciences 41, no.3 (2017) : 151-168.doi: 10.17086/JTS.2017.41.3.151.168

김민정; Chong,Yu-kyeong. The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction. Journal of Tourism Sciences, 41(3), 151-168. doi: 10.17086/JTS.2017.41.3.151.168

김민정; Chong,Yu-kyeong. The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction. Journal of Tourism Sciences. 2017; 41(3) 151-168. doi: 10.17086/JTS.2017.41.3.151.168

김민정, Chong,Yu-kyeong. The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction. 2017; 41(3), 151-168. Available from: doi:10.17086/JTS.2017.41.3.151.168

김민정 and Chong,Yu-kyeong. "The Effect of a Image Congruence between Destination and Local Food on Consumption Emotion and Satisfaction" Journal of Tourism Sciences 41, no.3 (2017) : 151-168.doi: 10.17086/JTS.2017.41.3.151.168