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@article{ART002228714},
author={신혜승 and Juhee Hahn},
title={Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2017},
volume={41},
number={6},
pages={63-80},
doi={10.17086/JTS.2017.41.6.63.80}

TY - JOUR
AU - 신혜승
AU - Juhee Hahn
TI - Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership
JO - Journal of Tourism Sciences
PY - 2017
VL - 41
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 63
EP - 80
SN - 1226-0533
AB - This study uses the Theory of Reasoned Action to analyze how selection factors for non-mainstream performance affect viewing intentions. The model studies selection factors were informational, situational, and personal. The study also considered the factors within the Theory of Reasoned Behavior including attitudes, subjective norms, and behavior intention. 303 surveys were collected from people that experienced an arts performance. The results were as follows: First, the suggested model was statistically significant, and the selection factors for performing arts showed high potential for being used within the Theory of Reasoned action model. It suggested great possibilities for future behaviors in terms of viewing intentions. Second, personal factors positively affected the subjective norm, while attitudes and subjective norms both suggested significant levels toward behavior intentions. From these results, this study deducted implications and limitations for further research. It also suggested directions for future studies.
KW - Non-mainstream performances;Theory of reasoned action;Selection factors of performing arts;Viewing intentions
DO - 10.17086/JTS.2017.41.6.63.80
ER -

신혜승 and Juhee Hahn. (2017). Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership. Journal of Tourism Sciences, 41(6), 63-80.

신혜승 and Juhee Hahn. 2017, "Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership", Journal of Tourism Sciences, vol.41, no.6 pp.63-80. Available from: doi:10.17086/JTS.2017.41.6.63.80

신혜승, Juhee Hahn "Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership" Journal of Tourism Sciences 41.6 pp.63-80 (2017) : 63.

신혜승, Juhee Hahn. Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership. 2017; 41(6), 63-80. Available from: doi:10.17086/JTS.2017.41.6.63.80

신혜승 and Juhee Hahn. "Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership" Journal of Tourism Sciences 41, no.6 (2017) : 63-80.doi: 10.17086/JTS.2017.41.6.63.80

신혜승; Juhee Hahn. Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership. Journal of Tourism Sciences, 41(6), 63-80. doi: 10.17086/JTS.2017.41.6.63.80

신혜승; Juhee Hahn. Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership. Journal of Tourism Sciences. 2017; 41(6) 63-80. doi: 10.17086/JTS.2017.41.6.63.80

신혜승, Juhee Hahn. Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership. 2017; 41(6), 63-80. Available from: doi:10.17086/JTS.2017.41.6.63.80

신혜승 and Juhee Hahn. "Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership" Journal of Tourism Sciences 41, no.6 (2017) : 63-80.doi: 10.17086/JTS.2017.41.6.63.80