Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Examination of Hotel Customer’s Environmentally-friendly Decision Making: Expanding on the Theory of Planned Behavior
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(2), pp.29-46
- DOI : 10.17086/JTS.2018.42.2.29.46
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1세종대학교
Excellent Accredited
ABSTRACT
The current study was designed to explain hotel customers’ intention formation to visit a green hotel by utilizing the theory of planned behavior. The study findings revealed that the proposed model has a more satisfactory fit to the data and superior predictive power for intention than the theory of reasoned action model. In line with the theory, the findings from the structural equation analysis showed that three antecedent variables (attitude, subjective norm, and perceived behavioral control) had a significant and positive influence on hotel visit intention to select a green hotel. Further investigation indicated that the effects of the three predictors on visit intention were asymmetrical. Specifically, subjective norm had the greatest impact on intention, followed by attitude and perceived behavioral control. In addition, it was found that overall image exerted a significant impact on attitude and visit intention. Implications and limitations that provide opportunities for future research are also discussed.
Statistics
-
512 Viewed
-
2 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
KIM YUNHI
/ 2011
/
Investigation of the RelatioAmong Attitudes toward Green Behaviors, Image, Behavioral Intentions(Visit Intention, WOM Intention) in the Green Hotel industry
/ 관광연구저널
/ 한국관광연구학회
25(1)
: 63~74
[journal]
김정은
/ 2014
/
The Study on the Effects of Employees’ Perceived Eco-friendly Hotel Attributes on Their Eco-friendly Behavioral Intention
/ 관광연구논총
/ 관광연구소
26(2)
: 59~78
[journal]
김태희
/ 2009
/
A Study on the Effectiveness for the Consentaneity of Brand Image and Self-Image in the Brand Attitude and Choice Intention - Focused on the Coffee Brand -
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
18(1)
: 171~185
[thesis]
류경민
/ 2003
/ 레스토랑의 브랜드이미지가 재방문의도 및 가격수용성에 미치는 영향에 관한 연구
/ 박사
/ 배재대학교 대학원
[journal]
민웅기
/ 2015
/
The Relations of Knowledge on Climate Change and Purchase Intention of Environment-friendly Tourism Products
/ 관광학연구
/ 한국관광학회
39(9)
: 91~111
[thesis]
박경수
/ 2011
/ 환경 친화적 호텔 객실 서비스 속성이 고객 재구매 의도에 미치는 영향에 관한 연구 : 서울 특1급 호텔을 중심으로
/ 석사
/ 경희대학교 관광대학원
[journal]
박지양
/ 2010
/
The Effect of Environmental Marketing Image Strategy on Consumer Decision-Making in Foodservice Industry:Focused on Environment-Friendly Image
/ 관광연구저널
/ 한국관광연구학회
24(1)
: 67~83
[journal]
배성화
/ 2015
/
A Study for the Effect about Intention of Participation in Medical Tourism to Korea by Using Theory of Planned Behavior(TPB): Focusing on the Potential Medical Tourist in Japan
/ 관광학연구
/ 한국관광학회
39(4)
: 165~183
[journal]
손정기
/ 2016
/
A Study on the Effect of Attitude, Subjective Norms and Perceived Behavioral Control on Behavior Intention toward Food Tourism: Focusing on the Modified Theory of Planned Behavior Using Emotional Factors
/ 관광학연구
/ 한국관광학회
40(3)
: 11~33
[journal]
이성각
/ 2015
/
A study on the effects of Customer Satisfaction and Revisit Intention on Environmental-Friendly Management in hotels
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
24(7)
: 19~34
[journal]
이우현
/ 2012
/
The Effect of Restaurants' Promotional Menu Features on the Hotel Image, Job Satisfaction and Organizational Commitment in Deluxe Hotels
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
21(2)
: 55~72
[journal]
이희승
/ 2013
/
Eco-friendly Environmental Protection Policy and Corporate Social Responsibility of Deluxe Hotel Industries in Korea : Comparing the Difference between Seoul and Local Hotels
/ 동북아관광연구
/ 동북아관광학회
9(1)
: 85~103
[journal]
정규엽
/ 1999
/ 국내 특급호텔 그린마케팅정책에 대한 이용객들의 지각에 관한 연구
/ 호텔경영학연구
8(1)
: 95~112
[journal]
조규연
/ 2010
/
The Impacts of Knowledge and Awareness of Environmentally Friendly Management on Its Voluntary Practice:A Case Study of The Five Hotels in Seoul
/ 관광레저연구
/ (사)한국관광레저학회
22(4)
: 210~230
[journal]
조민호
/ 2008
/
A study on Environment-Friendly Attributes of Hotel Room :Focused on Customer Perception
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
17(1)
: 1~16
[journal]
지윤호
/ 2016
/
Research on eco - friendly factors of rooms division in Hotel, using an importance - performance analysis
/ 관광레저연구
/ (사)한국관광레저학회
28(5)
: 131~144
[journal]
성보현
/ 2014
/
An Analysis on the Factors Affecting the Tourism Behavior by Adopting the Extended Theory of Planned Behavior: Focusing on Structural Tourism Constraints and Social Classes
/ 관광학연구
/ 한국관광학회
38(2)
: 79~101
[journal]
현재천
/ 2011
/
A Study of Differences in the Perception of Eco-Friendly Hotel Attributes - Centering on American, Japanese, Chinese and Korean Customers -
/ 관광연구
/ 대한관광경영학회
26(1)
: 513~534
[journal]
현재천
/ 2012
/
A Study about the Hotel Employees' Perception Differences in Environment Attributes of Eco-Friendly Hotel - Aimed at Staffs of First Grade Hotel in Seoul-
/ 관광연구
/ 대한관광경영학회
27(1)
: 435~457
[book]
Ajzen, I.
/ 1985
/ Action-control: From cognition to behavior
/ Springer
: 11~39
[journal]
Ajzen, I.
/ 1991
/ The theory of planned behavior
/ Organizational Behavior and Human Decision Processes
50(2)
: 179~211
[book]
Ajzen, I.
/ 2005
/ Attitudes, personality, and behavior
/ McGraw-Hill Education(UK)
[book]
Ajzen, I.
/ 1992
/ Influencing human behavior: Theory and Applications in Recreation
/ Tourism and Natural Resource Management
: 1~27
[book]
Ajzen, I.
/ 1980
/ Understanding attitude and predicting social behavior
/ Prentice-Hall, Inc.
[journal]
Ajzen, I.
/ 1986
/ Prediction of goal-directed behavior : Attitude, intentions, and perceived behavioral control
/ Journal of Experimental Social Psychology
22
: 453~474
[journal]
Anderson, J. C.
/ 1988
/ Structural equation modeling in practice : A review and recommended two-step approach
/ Psychological Bulletin
103(3)
: 411~423
[report]
APAT
/ 2002
/ Tourists accommodation EU eco lab le award scheme–final report
/ Italian National Agency for the Protection of the Environment and for Technical Services
[journal]
Bagozzi, R. P.
/ 1981
/ An examination of the validity of two models of attitude
/ Multivariate Behavioral Research
16(3)
: 323~359
[journal]
Bagozzi, R. P.
/ 1988
/ On the evaluation of structural equation models
/ Journal of the Academy of Marketing Science
16
: 74~94
[journal]
Baker, E. W.
/ 2007
/ The effects of gender and age on new technology implementation in a developing country : Testing the theory of planned behavior(TPB)
/ Information Technology & People
20(4)
: 352~375
[journal]
Butler, J.
/ 2008
/ The compelling"hard case"for"green"hotel development
/ Cornell Hospitality Quarterly
49(3)
: 234~244
[journal]
Chan, W.
/ 2006
/ Estimation of weight of solid waste : Newspapers in Hong Kong hotels
/ Journal of Hospitality & Tourism Research
30(2)
: 231~245
[journal]
Chang, M. K.
/ 1998
/ Predicting unethical behavior : A comparison of the theory of reasoned action and theory of planned behavior
/ Journal of Business Ethics
17
: 1825~1834
[journal]
Cheng, S.
/ 2005
/ Testing the sufficiency of the theory of planned behavior : A case of customer dissatisfaction responses in restaurants
/ International Journal of Hospitality Management
24(4)
: 475~492
[journal]
Cheng, S.
/ 2006
/ Negative word-of-mouth communication intention : An application of the theory of planned behavior
/ Journal of Hospitality & Tourism Research
30(1)
: 95~116
[journal]
Conner, M.
/ 2001
/ Conscientiousness and the theory of planned behavior : Towards a more complete model of the antecedents of intentions and behavior
/ Personality and Social Psychology Bulletin
27(11)
: 1547~1561
[journal]
DeFranco, A. L.
/ 1996
/ Go green : An environmental checklist for the lodging industry
/ The Cornell Hotel and Restaurant Administration Quarterly
37(6)
: 7~85
[journal]
Fishbein, M. A.
/ 1972
/ Attitude and opinions
/ Annual Review of Psychology
23
: 487~544
[book]
Fishbein, M. A.
/ 1975
/ Belief, attitude, intention and behavior : An introduction to theory and research
/ Addison-Wesley
[journal]
Fornell, C.
/ 1981
/ Evaluating structural equation models with unobservable variables and measurement error
/ Journal of Marketing Research
18(1)
: 39~50
[journal]
Foster Jr, S. T.
/ 2000
/ The impact of customer contact on environmental initiatives for service firms
/ International Journal of Operations & Production Management
20(2)
: 187~203
[web]
GHA
/ 2008
/ What are green hotels?
/ Green Hotel Association (GHA)
/ http://www.greenhotels.com/whatare.htm
[web]
Green Hotels Association
/ 2004
/ What are green hotels?
/ htty://www.greenhotels.com/
[journal]
Han, H.
/ 2015
/ Travelers' pro-environmental behavior in a green lodging context : Converging value-belief-norm theory and the theory of planned behavior
/ Tourism Management
47
: 164~177
[journal]
Han, H.
/ 2009
/ Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’eco-friendly decision-making process
/ International Journal of Hospitality Management
28(4)
: 519~528
[journal]
Han, H.
/ 2015
/ Guests’ pro-environmental decision-making process : Broadening the norm activation framework in a lodging context
/ International Journal of Hospitality Management
47
: 96~107
[journal]
Han, H.
/ 2015
/ Hotel customers’environmentally responsible behavioral intention : Impact of key constructs on decision in green consumerism
/ International Journal of Hospitality Management
45
: 22~33
[journal]
Ham, S.
/ 2013
/ Role of perceived fit with hotels’ green practices in the formation of customer loyalty : Impact of environmental concerns
/ Asia Pacific Journal of Tourism Research
18(7)
: 731~748
[journal]
Hee, S. P.
/ 2000
/ Relationships among attitudes and subjective norm : Testing the theory of reasoned action across cultures
/ Communication Studies
51(2)
: 162~175
[journal]
Holjevac, I. A.
/ 2003
/ A vision of tourism and the hotel industry in the 21st century
/ International Journal of Hospitality Management
22(2)
: 129~134
[journal]
Kaiser, F. G.
/ 2003
/ The proposition of a general version of the theory of planned behavior : predicting ecological behavior
/ Journal of Applied Social Psychology
33(3)
: 586~603
[journal]
Kalafatis, S. P.
/ 1999
/ Green marketing and Ajzen’s theory of planned behavior : A cross-market examination
/ Journal of Consumer Marketing
16(5)
: 441~460
[journal]
Keller, K. L.
/ 1998
/ Branding perspectives on social marketing
/ Advances in Consumer Research
25(1)
: 299~302
[journal]
Kirk, D.
/ 1995
/ Environmental management in hotels
/ International Journal of Contemporary Hospitality Management
7(6)
: 3~8
[journal]
Krueger, N. F.
/ 2000
/ Competing models of entrepreneurial intentions
/ Journal of business venturing
15(5)
: 411~432
[journal]
Lam, T.
/ 2004
/ Theory of planned behavior : Potential travelers from China
/ Journal of Hospitality &Tourism Research
28(4)
: 463~482
[journal]
Laroche, M.
/ 2001
/ Targeting consumers who are willing to pay more for environmentally friendly products
/ Journal of Consumer Marketing
18(6)
: 503~520
[thesis]
Lee, M. J.
/ 2005
/ Effects of attitude and destination image on association members’meeting participation intentions: Development of meeting participation model
/ doctor
/ Kansas State University
[journal]
Madden, T.
/ 1992
/ A comparison of the theory of planned behavior and the theory of reasoned action
/ Personality and Social Psychology Bulletin
18(2)
: 3~9
[journal]
Manaktola, K.
/ 2007
/ Exploring consumer attitude and behavior towards green practices in the lodging industry in India
/ International Journal of Contemporary Hospitality Management
19(5)
: 364~377
[journal]
Mathieson, K.
/ 1991
/ Predicting user intentions : Comparing the technology acceptance model with the theory of planned behavior
/ Information Systems Research
2(3)
: 173~191
[book]
Nunnally, J. C.
/ 1978
/ Psychometric theory
/ McGraw-Hill
[journal]
Ouellette, J. A.
/ 1998
/ Habit and intention in everyday life : The multiple processes by which past behavior predicts future behavior
/ Psychological bulletin
124(1)
: 54~74
[thesis]
Park, J.
/ 2003
/ Understanding consumer intention to shop online
/ doctor
/ University of Missouri
[journal]
Rahman, I.
/ 2016
/ Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment
/ International Journal of Hospitality Management
52
: 107~116
[book]
Saunders, T.
/ 1993
/ The bottom line of green is black
/
[journal]
Sheppard, B. H.
/ 1988
/ The theory of reasoned action : A meta-analysis of past research with recommendations for modifications and future research
/ Journal of Consumer Research
15
: 325~343
[journal]
Taylor, S.
/ 1995
/ Decomposition and crossover effects in the theory of planned behavior : A study of consumer adoption intentions
/ International Journal of Research in Marketing
12(2)
: 137~155
[journal]
Teng, C. C.
/ 2014
/ Effects of temporal distance and related strategies on enhancing customer participation intention for hotel eco-friendly programs
/ International Journal of Hospitality Management
40
: 92~99
[book]
Watson, R.
/ 2008
/ Future Files : A history of the next 50 years
/ The Chungrim Publishing
[journal]
Penny, W. Y. K.
/ 2007
/ The use of environmental management as a facilities management tool in the Macao hotel sector
/ Facilities
25(7/8)
: 286~295