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@article{ART002352914},
author={Koo, Wonil},
title={The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={6},
pages={213-231},
doi={10.17086/JTS.2018.42.6.213.231}

TY - JOUR
AU - Koo, Wonil
TI - The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 6
PB - The Tourism Sciences Society Of Korea
SP - 213
EP - 231
SN - 1226-0533
AB - With the development of information and communication technology (ICT), the virtual environment (VE) can be combined with the facilities of theme parks, thereby overcoming limitations of limited space and providing various attractions. The purpose of this study is to suggest the necessity of VE facilities to secure the competitiveness of theme parks by embracing the relationship between theme park visitors’ experience of VE facilities and relationship quality and revisit intention. For this purpose, correlation analysis and regression analysis were conducted for six factors identified through factor analysis. The following conclusions were drawn. VE experience had a relatively higher impact on satisfaction than trust on relationship quality. Visitors were more satisfied with their experience than with the information provided by theme parks or the reliability of park operations. Experience and relationship quality using VE had a low impact on revisits. This means that visitors are satisfied with the VE facilities, but there are difficulties with revisits because they require the consideration of various factors such as admission fees, time, and amusement facilities. Nevertheless, theme parks are expected to continuously introduce VE facilities for ICT development and competitiveness.
KW - Theme park;Virtual environment;Virtual / Augmented reality;Customer satisfaction;Revisit intention
DO - 10.17086/JTS.2018.42.6.213.231
ER -

Koo, Wonil. (2018). The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks. Journal of Tourism Sciences, 42(6), 213-231.

Koo, Wonil. 2018, "The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks", Journal of Tourism Sciences, vol.42, no.6 pp.213-231. Available from: doi:10.17086/JTS.2018.42.6.213.231

Koo, Wonil "The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks" Journal of Tourism Sciences 42.6 pp.213-231 (2018) : 213.

Koo, Wonil. The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks. 2018; 42(6), 213-231. Available from: doi:10.17086/JTS.2018.42.6.213.231

Koo, Wonil. "The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks" Journal of Tourism Sciences 42, no.6 (2018) : 213-231.doi: 10.17086/JTS.2018.42.6.213.231

Koo, Wonil. The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks. Journal of Tourism Sciences, 42(6), 213-231. doi: 10.17086/JTS.2018.42.6.213.231

Koo, Wonil. The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks. Journal of Tourism Sciences. 2018; 42(6) 213-231. doi: 10.17086/JTS.2018.42.6.213.231

Koo, Wonil. The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks. 2018; 42(6), 213-231. Available from: doi:10.17086/JTS.2018.42.6.213.231

Koo, Wonil. "The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks" Journal of Tourism Sciences 42, no.6 (2018) : 213-231.doi: 10.17086/JTS.2018.42.6.213.231