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The Effect of a Virtual Environment Attraction Experience on Relationship Quality and Revisit in Theme Parks

Koo, Woni-Il 1

1세종대학교

Excellent Accredited

ABSTRACT

With the development of information and communication technology (ICT), the virtual environment (VE) can be combined with the facilities of theme parks, thereby overcoming limitations of limited space and providing various attractions. The purpose of this study is to suggest the necessity of VE facilities to secure the competitiveness of theme parks by embracing the relationship between theme park visitors’ experience of VE facilities and relationship quality and revisit intention. For this purpose, correlation analysis and regression analysis were conducted for six factors identified through factor analysis. The following conclusions were drawn. VE experience had a relatively higher impact on satisfaction than trust on relationship quality. Visitors were more satisfied with their experience than with the information provided by theme parks or the reliability of park operations. Experience and relationship quality using VE had a low impact on revisits. This means that visitors are satisfied with the VE facilities, but there are difficulties with revisits because they require the consideration of various factors such as admission fees, time, and amusement facilities. Nevertheless, theme parks are expected to continuously introduce VE facilities for ICT development and competitiveness.

Citation status

* References for papers published after 2023 are currently being built.