KJCKorea
Journal Central

@article{ART002372406},
author={JURAK KIM},
title={Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={7},
pages={11-27},
doi={10.17086/JTS.2018.42.7.11.27}

TY - JOUR
AU - JURAK KIM
TI - Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 11
EP - 27
SN - 1226-0533
AB - The purpose of this study is to characterize safaris as modern nature tourism that are hidden behind the romantic discourse of nature and primitiveness. This study is based on insights derived from qualitative research methodologies including participant observation of safaris in the Masai Mara National Reserve in Kenya and in-depth interviews with tour agencies as producers and tourists as consumers. As a result, three characteristics were identified. First, by exploring how a safari is produced and operated by an agency, the characteristic of the modern tourism industry operating according to rationality was found. Secondly, by investigating the way the Masai Mara National Reserve and safaris are managed and controlled, this study shows that the Masai Mara grassland has become an object of management and consumption by humans as a place where safaris, a modern form of nature tourism, are played out. Lastly, by examining the way tourists experience safaris, the characteristics of today's tourists, who seek authentic experiences while favoring familiarity and comfort, are identified. This study is differentiated in the aspect that tourism research has focused on practical aspects through quantitative research methodologies. It is also meaningful that the subject and geographic scope of the research are expanded by studying African safaris, which have rarely been discussed in tourism research.
KW - Safari;Nature tourism;Modern tourism;Masai Mara
DO - 10.17086/JTS.2018.42.7.11.27
ER -

JURAK KIM. (2018). Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya. Journal of Tourism Sciences, 42(7), 11-27.

JURAK KIM. 2018, "Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya", Journal of Tourism Sciences, vol.42, no.7 pp.11-27. Available from: doi:10.17086/JTS.2018.42.7.11.27

JURAK KIM "Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya" Journal of Tourism Sciences 42.7 pp.11-27 (2018) : 11.

JURAK KIM. Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya. 2018; 42(7), 11-27. Available from: doi:10.17086/JTS.2018.42.7.11.27

JURAK KIM. "Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya" Journal of Tourism Sciences 42, no.7 (2018) : 11-27.doi: 10.17086/JTS.2018.42.7.11.27

JURAK KIM. Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya. Journal of Tourism Sciences, 42(7), 11-27. doi: 10.17086/JTS.2018.42.7.11.27

JURAK KIM. Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya. Journal of Tourism Sciences. 2018; 42(7) 11-27. doi: 10.17086/JTS.2018.42.7.11.27

JURAK KIM. Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya. 2018; 42(7), 11-27. Available from: doi:10.17086/JTS.2018.42.7.11.27

JURAK KIM. "Characteristics of Modern Safari Tourism in the Masai Mara National Reserve, Kenya" Journal of Tourism Sciences 42, no.7 (2018) : 11-27.doi: 10.17086/JTS.2018.42.7.11.27