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The Effect of Customer Orientation on Servant Leadership in Hotel Restaurants: Focused on the Mediating Effect of Psychological Ownership

YUN SUN MI 1

1플로리다 주립대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to investigate the mediation effects of psychological ownership on the relationship between servant leadership and customer orientation in first-grade hotel restaurants in Seoul. To address these issues, 330 questionnaires were distributed to employees at first-grade hotels located in Seoul, with 307 used for reliability and factor analyses with SPSS 18.0. The results of the study show that servant leadership (conceptualization and trust) positively affected psychological ownership. Secondly, psychological ownership positively affected customer orientation. Thirdly, psychological ownership positively affected customer orientation. Lastly, it was revealed that psychological ownership partially mediated the interrelationship between servant leadership and customer orientation. This study provides implications pertaining to the development of efficient human resource management strategies for hotel restaurants from academic and practical perspectives.

Citation status

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