본문 바로가기
  • Home

How Do People Perceive Guesthouses as a Medium-low Priced Accommodation?: Focusing on Guesthouse Operators’ Perception and Typology by Q Methodology

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2019, 43(1), pp.231-247
  • DOI : 10.17086/JTS.2019.43.1.231.247
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : September 14, 2018
  • Accepted : December 18, 2018
  • Published : January 1, 2019

Oh, Jeong-Keun 1

1한양대학교

Excellent Accredited

ABSTRACT

This study was to form a typology after analyzing how guesthouse operators perceive guesthouses by using Q methodology. The results of Q analyses showed that 37 operators perceived four types: accommodations for travel convenience, accommodations to revive the economy, space for communication and information sharing, and alternative accommodations of legal regulation and fostering. Type 1, accommodations for travel convenience, means that they perceived guesthouses as a convenient space for travelling. Type 2, accommodations to revive the economy, means that they perceived guesthouses as a measure for national and regional economic revival and a way to create added value. Type 3, space for communication and information sharing, means that they perceived guesthouses as communication space for cultural exchange among travelers and local residents. Type 4, alternative accommodations of legal regulation and fostering, means that they perceived guesthouses as alternative accommodations that strengthen legal regulations and both foster and support. According to the results, academic, legislative, and political suggestions and implications were found, such as detailed research on medium-low priced accommodation, strong regulation of illegal guesthouses and relaxed regulations on business operators, expanding financial support, and creating tourist clusters based on guesthouses.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.