Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Influence of Language Constraint on Travel Intention of Outbound Solo Travelers
- Journal of Tourism Sciences
- Abbr : JTS
- 2019, 43(2), pp.135-154
- DOI : 10.17086/JTS.2019.43.2.135.154
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : November 28, 2018
- Accepted : January 10, 2019
- Published : March 1, 2019
Che Ye-Rin
1,
Jin Hyun Joung
1
1중앙대학교
Excellent Accredited
ABSTRACT
This study analyzed the influence of language constraint on travel intention of outbound solo travelers. Travel motivation, travel constraints, and personal disposition, as well as language constraint, were specified as explanatory variables, and behavioral intention of outbound solo travelers was the dependent variable. Interaction effects between language constraint and other travel constraints were also analyzed. Empirical results show that the higher the language constraint, the lower the intention to travel alone in the future. Moreover, the results show an interaction effect of intrapersonal constraint with language constraint, indicating that when travelers with intrapersonal constraint also feel language constraint, their intentions decreased even more. It implies that there still exists a difficulty in communication for outbound solo travelers, despite the recently lowered language barrier through technological advances such as the internet, SNS, and translation applications.
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