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Investigating the Relationships among Gamification Dynamics and Tourists’ Fun, Flow, and Memorable Tourism Experiences

LEE YOU-HA 1 LEE, BONGKOO 1

1동의대학교

Excellent Accredited

ABSTRACT

This study aimed to investigate the relationships among gamification dynamics with tourists’ fun, flow, and their memorable experiences. Data were obtained from tourists who had visited Songdo Beach. Participants were asked to go through a series of gamified scenarios first and respond to a self-administered questionnaire. A total of 351 responses were analyzed with SPSS 25.0 and AMOS 25.0. Major findings were, first, three dimensions of game dynamics (i.e., competition/achievement, rewards/relatedness, challenge) had significant impacts on tourists’ fun. Second, two dimensions of game dynamics (i.e., competition/achievement, rewards/relatedness) had significant impacts on tourists’ flow. Third, fun had a significant impact on tourists’ flow. Fourth, tourists’ fun, flow, and the competition/achievement dimension of game dynamics had significant impacts on tourists’ memorable tourism experiences, Theoretical and practical implications of the results and study limitations are discussed along with future research suggestions.

Citation status

* References for papers published after 2022 are currently being built.