Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Perceived Risk of Low Cost Carrier: Comparison between Overall and Contingent Perceived Risk
- Journal of Tourism Sciences
- Abbr : JTS
- 2019, 43(3), pp.201-218
- DOI : 10.17086/JTS.2019.43.3.201.218
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : January 24, 2019
- Accepted : April 1, 2019
- Published : May 1, 2019
AN HEE JUNG 1, Hwang, Yeong Hyeon 2
1동주대학교
2동아대학교
Excellent Accredited
ABSTRACT
The purpose of this study is to differentiate contingent perceived risks from overall perceived risk of low cost carriers, and to test the differences in overall and perceived risk by demographic characteristics and use experiences. According to the results, contingent risk perceptions for domestic flight are lower than general perceived risks, while perceived risks of international flight are higher than general perceived risks. The results show that consumers perceive risks differently when particular situations are given, as compared to the situation when general risk perception is asked. For the difference in perceived risks by demographic characteristics, males perceive higher risks than females. In case of risk factor of performance and psychological/physical elements, the perceived risk level has positive(+) relationships with respondents’ age. Respondents’ use experience of low cost carriers shows negative(-) correlations with perceived risks. Theoretical and practical implications with the direction for further research are addressed based on the results.
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