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@article{ART002470163},
author={Kim Kyu Mee and Kim, Nam Jo},
title={A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2019},
volume={43},
number={4},
pages={33-52},
doi={10.17086/JTS.2019.43.4.33.52}

TY - JOUR
AU - Kim Kyu Mee
AU - Kim, Nam Jo
TI - A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology
JO - Journal of Tourism Sciences
PY - 2019
VL - 43
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 33
EP - 52
SN - 1226-0533
AB - The purpose of this study is to classify resort room interior coordination preferences of kids’ specialized rooms adopting character marketing by using Q methodology and to identify characteristics based on the types found. This study selected 31 parents of children aged one to six years old as a sample and interviewed them from February 1-15, 2019. The results of the analysis using Q methodology show that there were three types of preferences for room interior coordination for kids. The first type was classified as “safe play and content experience preference,” which reflected a strong desire for safety and content experiences for children's activities. The second group, “character design interior coordination preference,” preferred to have a special feeling towards interior coordination applied with various characters. Finally, the third group, “play experience using small toys and no-screen preference,” preferred hardware-wise room interior coordination that enabled kids to play actively, as opposed to a software-oriented room interior coordination that makes them easily accessible to contents. These findings may contribute to develop a theoretical typology of kids’ specialized rooms based on their subjectivity, and theoretical and practical implications are discussed.
KW - Character marketing;Kids’ specialized room;Q methodology;Resort;Room interior coordination
DO - 10.17086/JTS.2019.43.4.33.52
ER -

Kim Kyu Mee and Kim, Nam Jo. (2019). A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology. Journal of Tourism Sciences, 43(4), 33-52.

Kim Kyu Mee and Kim, Nam Jo. 2019, "A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology", Journal of Tourism Sciences, vol.43, no.4 pp.33-52. Available from: doi:10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee, Kim, Nam Jo "A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology" Journal of Tourism Sciences 43.4 pp.33-52 (2019) : 33.

Kim Kyu Mee, Kim, Nam Jo. A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology. 2019; 43(4), 33-52. Available from: doi:10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee and Kim, Nam Jo. "A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology" Journal of Tourism Sciences 43, no.4 (2019) : 33-52.doi: 10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee; Kim, Nam Jo. A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology. Journal of Tourism Sciences, 43(4), 33-52. doi: 10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee; Kim, Nam Jo. A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology. Journal of Tourism Sciences. 2019; 43(4) 33-52. doi: 10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee, Kim, Nam Jo. A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology. 2019; 43(4), 33-52. Available from: doi:10.17086/JTS.2019.43.4.33.52

Kim Kyu Mee and Kim, Nam Jo. "A Study on the Room Interior Coordination Preference Type of Kids Specialized Rooms with Character: Focusing on Using Q Methodology" Journal of Tourism Sciences 43, no.4 (2019) : 33-52.doi: 10.17086/JTS.2019.43.4.33.52