Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effects of Audience-to-Audience Interaction in the Music Festival on Value Co-Creation, Visiting Satisfaction and Behavioral Intention
- Journal of Tourism Sciences
- Abbr : JTS
- 2019, 43(6), pp.11-30
- DOI : 10.17086/JTS.2019.43.6.11.30
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : February 22, 2019
- Accepted : May 21, 2019
- Published : September 1, 2019
1세종대학교
Excellent Accredited
ABSTRACT
The objective of this study was to examine the structural relationships among music festival service attributes, customer-to-customer (C2C) practices, perceived value (experiential value, functional value), overall satisfaction, and behavioral intention. This study explored the role of the meditating effects of C2C practices in the service environment on the relationship between service providers' service attributes and perceived value (experiential value, functional value) and the relationship among experiential value, functional value, overall satisfaction, and behavioral intention. A total 316 valid questionnaires were collected from music festival visitors, and the constructional concept relationships were explored by using structural equation modeling. The results of the study indicate that music festival service attributes formed successfully through audience-to-audience (A2A) relationships when visitors used service providers' diversity of service goods. In addition, the role of A2A social-relationship meditates the interrelationships between service attributes and perceived value (experiential and functional value). The conclusion of this study highlights the perceived value formed when customers co-create with A2A relationships in service settings and the importance of perceived value, which influences visit satisfaction and behavioral intention.
Statistics
-
422 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
김성조
/ 2014
/
The Effects of Visiting Motivation and Participants' Attitude on the Satisfaction and Loyalty: Focus on the Incheon Pantaport Rock Festival
/ 관광학연구
/ 한국관광학회
38(9)
: 315~337
[book]
우종필
/ 2014
/ 우종필 교수의 구조방정식모델 개념과 이해
/ 한나래
[journal]
홍민정
/ 2013
/
The Influence of Customer-to-Customer Interaction and Customer Homogeneity on Customer Satisfaction in Tourism Service:in Terms of Moderating Effect of Service Provider's Arbitration
/ 관광학연구
/ 한국관광학회
37(4)
: 233~256
[journal]
홍민정
/ 2015
/
The Impact of Customer-to-Customer Interaction on Customer Satisfaction in Airline Service: Focusing on the Moderating Effect of Flight Attendants' Role Performance
/ 관광학연구
/ 한국관광학회
39(1)
: 29~46
[journal]
홍지연
/ 2014
/
A Study on the Impacts of Crowding Perception and Risk Perception on Intention to Play Ski: Focusing on the Ski Resort
/ 관광학연구
/ 한국관광학회
38(4)
: 161~183
[journal]
Anderson, J. C.
/ 1988
/ Structural equation modeling in practice : A review and recommended two-step approach
/ Psychological Bulletin
103(3)
: 411~423
[journal]
Babin, B. J.
/ 1994
/ Work and/or fun : Measuring hedonic and utilitarian shopping value
/ Journal of Consumer Research
20(4)
: 644~656
[journal]
Baker, D.
/ 2000
/ Quality, satisfaction and behavioral intentions
/ Annals of Tourism Research
27(3)
: 785~804
[journal]
Batra, R.
/ 1990
/ Measuring the hedonic and utilitarian sources of consumer attitudes
/ Marketing Letters
2(2)
: 159~170
[journal]
Bitner, M. J.
/ 1990
/ Evaluating service encounters : The effects of physical surrounding and employee response
/ Journal of Marketing
54(1)
: 71~84
[journal]
Chiu, H.
/ 2005
/ Relationship marketing and consumer switching behavior
/ Journal of Business Research
58(12)
: 1681~1689
[journal]
Dodds, W. B.
/ 1991
/ Effects of price, brand and store information on buyers' product evaluations
/ Journal of Marketing Research
28(3)
: 307~319
[journal]
Fisher, J. D.
/ 1975
/ Close for comfort : Sex differences in response to invasions of personal space
/ Journal of Personality and Social Psychology
32(1)
: 15~21
[journal]
Formica, S.
/ 1998
/ Market segmentation of an international cultural-historical event in Italy
/ Journal of Travel Research
36(4)
: 16~24
[journal]
Fornell, C.
/ 1981
/ Evaluating structural equation models with unobservable variable and measurement error
/ Journal of Marketing Research
18(1)
: 39~50
[journal]
Gloulding, C.
/ 2011
/ Club culture, neotribalism and ritualised behaviour
/ Annals of Tourism Research
38(4)
: 1435~1453
[journal]
Grewal, D.
/ 2003
/ The effects of wait expections and store atmosphere evaluations on patronage intentions in service-intensive retail stores
/ Journal of Retailing
79(4)
: 259~268
[journal]
Grove, S. J.
/ 1997
/ The impact of other customers on service experiences : A critical incident examination of"getting along"
/ Journal of Retailing
73(1)
: 63~85
[journal]
Gursoy, D.
/ 2006
/ The hedonic and utilitarian dimensions of attendees' attitudes toward festivals
/ Journal of Hospitality & Tourism Research
30(3)
: 279~294
[book]
Hatfield, E.
/ 1994
/ Emotional contagion
/ Cambridge University Press
[journal]
Hausman, A
/ 2011
/ Attribute satisfaction and experiential involvement in evaluations of live musical performance : Theory and managerial implications for services
/ Journal of Retailing and Consumer Services
18(3)
: 210~217
[journal]
Hirschman, E. C.
/ 1983
/ Predictors of selfprojection, fantasy fulfillment and escapism
/ The Journal of Social Psychology
120(1)
: 63~76
[journal]
Hirschman, E. C.
/ 1984
/ Experiential seeking : A subjectivist perspective of consumption
/ Journal of Business Research
12(1)
: 115~136
[journal]
Hirschman, E. C.
/ 1982
/ Hedonic consumption : Emerging concepts, methods and propositions
/ Journal of Marketing
46(3)
: 92~101
[journal]
Holbrook, M. B.
/ 1993
/ An approach to investigating the emotional determinants of consumption durations : Why do people consume what they consume for as long as they consume it?
/ Journal of Consumer Psychology
2(2)
: 123~142
[journal]
Holbrook, M. B.
/ 1982
/ The experiential aspects of consumption : Consumer fantasies, feelings, and fun
/ Journal of Consumer Research
9(2)
: 132~140
[journal]
Huang, J.
/ 2010
/ The impact of customer-to-customer interaction on cruise experience and vacation satisfaction
/ Journal of Travel Research
49(1)
: 79~92
[book]
Joreskog, K. G.
/ 1993
/ LISREL 8: Structural equation modeling with the SIMPLIS command language
/ Scientific Software International
[journal]
Kim, H. S.
/ 2016
/ The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings
/ Journal of Services Marketing
30(4)
: 384~397
[journal]
Kim, H.
/ 2007
/ Touristic quest for existential authenticity
/ Annals of Tourism Research
34(1)
: 181~201
[journal]
Kim, N.
/ 2012
/ Other customers in a service encounter : Examining the effect in a restaurant setting
/ Journal of Services Marketing
26(1)
: 27~40
[journal]
Koenig-Lewis, N.
/ 2018
/ Sports events and interaction among spectators: Examining antecedents of spectators' value creation
/ European Sports Management Quarterly
18(2)
: 193~215
[journal]
Kruger, M.
/ 2012
/ Listen to your heart : Motives for attending Roxette Live
/ Journal of Convention & Event Tourism
13(3)
: 181~202
[journal]
Lacher, K. T.
/ 1989
/ Hedonic consumption : Music as a product
/ Advances in Consumer Research
16
: 367~373
[journal]
Lee, J.
/ 2011
/ Examining the role of emotional and functional values in festival evaluation
/ Journal of Travel Research
50(6)
: 685~696
[journal]
Mair, J.
/ 2012
/ The greening of music festivals : Motivations, barriers and outcomes. Applying the Mair and Jago model
/ Journal of Sustainable Tourism
20(5)
: 683~700
[journal]
Mano, H.
/ 1993
/ Assessing the dimensionality and structure of the consumption experience : Evaluation, feeling and satisfaction
/ Journal of Consumer Research
20(3)
: 451~466
[journal]
Martin, C. L.
/ 1996
/ Customer-to-customer relationships : Satisfaction with other customers' public behavior
/ Journal of Consumer Affairs
30(1)
: 146~169
[journal]
Minor, M. S.
/ 2004
/ Rock on! An elementary model of customer satisfaction with musical performances
/ Journal of Services Marketing
18(1)
: 7~18
[journal]
Moore, R.
/ 2005
/ The impact of customer-to-customer interactions in a high personal contact service setting
/ Journal of Services Marketing
19(7)
: 482~491
[journal]
Nicholls, R.
/ 2010
/ New directions for customer-to-customer interaction research
/ Journal of Services Marketing
24(1)
: 87~97
[journal]
Nicholson, R. E.
/ 2001
/ Why do people attend events : A comparative analysis of visitor motivations at Four South Island Events
/ Journal of Travel Research
39(4)
: 449~460
[journal]
Oakes, S.
/ 2000
/ The influence of the musicscape within service environments
/ Journal of Services Marketing
14(7)
: 539~556
[journal]
Oliver, R. L.
/ 1993
/ Cognitive, affective and attribute bases of the satisfaction response
/ Journal of Consumer Research
20(3)
: 418~430
[journal]
Packer, J.
/ 2011
/ The impact of music festival attendance on young people's psychological and social well-being
/ Psychology of Music
39(2)
: 164~181
[journal]
Pegg, S.
/ 2010
/ Rethinking music festivals as a staged event : Gaining insights from understanding visitor motivations and the experiences they seek
/ Journal of Convention & Event Tourism
11(2)
: 85~99
[journal]
Reichenberger, I.
/ 2017
/ C2C value co-creation through social interactions in tourism
/ International Journal of Tourism Research
19(6)
: 629~638
[journal]
Rihova, I.
/ 2018
/ Customer-to-customer cocreation practices in tourism : Lessons from customer-dominant logic
/ Tourism Management
67
: 362~375
[journal]
Sweeney, J. C.
/ 2001
/ Consumer perceived value : The development of a multiple item scale
/ Journal of Retailing
77(1)
: 203~220
[journal]
Sweeney, J. C.
/ 1999
/ The role of perceived risk in the quality-value relationship : A study in a retail environment
/ Journal of Retailing
75(1)
: 77~105
[journal]
Uhrich, S.
/ 2012
/ Physical and social atmospheric effects in hedonic service consumption : Customer's roles at sporting events
/ The Services Industries Journal
32(11)
: 1741~1757
[journal]
Vargo, S. L.
/ 2004
/ Evolving to a new dominant logic for marketing
/ Journal of Marketing
68(1)
: 1~17
[journal]
Vargo, S. L.
/ 2008
/ Servicedominant logic : Continuing the evolution
/ Journal of the Academy of Marketing Science
36(1)
: 1~10
[journal]
Williams, P.
/ 2009
/ Value, satisfaction and behavioral intentions in an adventure tourism context
/ Annals of Tourism Research
36(3)
: 413~438
[journal]
Woodruff, R. B.
/ 1997
/ Customer value : The next source for competitive advantage
/ Journal of the Academy of Marketing Science
25(2)
: 139~153
[journal]
Wu, C. H.
/ 2007
/ The impact of customer-to-customer interaction and customer homogeneity on customer satisfaction in tourism service-The service encounter prospective
/ Tourism Management
28(6)
: 1518~1528
[journal]
Yolal, M.
/ 2009
/ An examination of festival motivation and perceived benefits relationship : Eskişehir international festival
/ Journal of Convention & Event Tourism
10(4)
: 276~291
[journal]
Zeithaml, V. A.
/ 1988
/ Consumer perceptions of price, quality and value : A meansend model and synthesis of evidence
/ Journal of Marketing
52(3)
: 2~22