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A Study on Market Segmentation According to the Benefits Sought from Overnight Travel in a Usual Environment: Focused on Seven Metropolitan Cities

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2020, 44(1), pp.59-78
  • DOI : 10.17086/JTS.2020.44.1.59.78
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : September 15, 2019
  • Accepted : October 22, 2019
  • Published : January 1, 2020

Choi, Seung-Mook 1

1청운대학교 관광경영학과

Excellent Accredited

ABSTRACT

Spatial standards are applied in determining whether or not to engage in tourism, such as to leave the usual environment. However, residents’ travel has recently been drawing attention as a new trend for domestic tourism. In this study, we analyzed the benefits sought from residents’ overnight travel. Then, on the basis of the benefits sought, the market was subdivided, and we analyzed the characteristics of the segment market. As a result, the benefits sought from residents’ overnight travel were classified into four factors. The cluster analysis using the four benefits-sought factors resulted in three groups. There were no statistically significant differences in the demographic characteristics of each group. On the other hand, there were statistically significant differences in the length of stay and the composition of the overnight travel in the three groups. Based on the above analysis results, the characteristics and implications of the segmented market are suggested. This study is meaningful in that it analyzed the characteristics of residents’ overnight travel, where demand is increasing but academic studies have been lacking.

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