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The Influence of Cultural Capital on the Participation in Performing Arts Festival: Focusing on the Paid Visitors to Uijeongbu Music Theatre Festival(UMTF)

Jisun KIm 1,  Lee, Hoon 1

1한양대학교

Excellent Accredited

ABSTRACT

This study analyzed the influence of the cultural capital of the individual in the decision-making process that leads consumers to cultural consumption. The study between cultural capital and cultural arts participation should pay attention to practical cultural participation behaviors, not participation intention or preference. Therefore, to achieve the purpose of the study, the Uijeongbu Music Theater Festival(UMTF) was selected where both paid and free performances could be participated at the same time. A survey was conducted from May 13 to 21, 2017, and 368 questionnaires were used for the final analysis. The result showed that the effect of festival participants' cultural capital on their participation in performing arts, motivation for participation, and consumption of paid performances was verified. It showed that cultural capital influences participation, motivation and participation. Moreover, the acquired capital was a stronger influence on involvement and artistic motivation than inherited capital and inherited capital was affected only emotional involvement. Also, emotional and cognitive involvement both affect artistic motivation, and artistic motivation has a significant effect on paid performances. Therefore, the capital acquired through the contact process with culture and arts in the course of growth has a greater influence on current performance art consumption, even if it is not experienced as a child. It suggested that the government needs to actively expand the culture and arts education and provide opportunities for the people.

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