@article{ART002644927},
author={Lee, Sang-Ho and Heo, So-Jin},
title={Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2020},
volume={44},
number={8},
pages={129-153},
doi={10.17086/JTS.2020.44.8.129.153}
TY - JOUR
AU - Lee, Sang-Ho
AU - Heo, So-Jin
TI - Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment
JO - Journal of Tourism Sciences
PY - 2020
VL - 44
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 129
EP - 153
SN - 1226-0533
AB - This study investigated the influence of interpretation service attributes on the tourists’ interpretation commitment and resource conservation intention at cultural tourism sites. This study also examined the meditating role of interpretation commitment on the relationship between interpretation service attributes and conservation intention. The interpretation service in cultural tourism consisted of four main attributes: an attribute of education, information, interesting, and ease of understanding based on the concepts and nature of the tourism interpretation. The population of the study was the tourists who experienced interpretation services provided by Gamcheon Culture Village in Busan, Korea. The analysis of 300 questionnaires indicated that while none of the four attributes directly contributed to the conservation intention, attribute of education and attribute of interesting were positively associated with tourists’ interpretation commitment which directly relates to conservation intention. Moreover, while the mediating role of interpretation commitment was significant for the relationship between the attribute of interesting and conservation intention, it was insignificant for the relationship between the attribute of education and conservation intention. These results can be explained by the fact that tourists visiting Gamcheon Culture Village are mainly in their 20s and 30s who prefer enjoyable and interesting interpretations. As all the tourists have different motivations for and interest in the use of interpretation service, the attributes of the tourism interpretation service and tools need to be diversified. This study also proposed the practical ways to facilitate the use of tourism interpretation services.
KW - Tourism interpretation;Interpretative attributes;Interpretation commitment;Resource conservation;Overtourism
DO - 10.17086/JTS.2020.44.8.129.153
ER -
Lee, Sang-Ho and Heo, So-Jin. (2020). Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment. Journal of Tourism Sciences, 44(8), 129-153.
Lee, Sang-Ho and Heo, So-Jin. 2020, "Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment", Journal of Tourism Sciences, vol.44, no.8 pp.129-153. Available from: doi:10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho, Heo, So-Jin "Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment" Journal of Tourism Sciences 44.8 pp.129-153 (2020) : 129.
Lee, Sang-Ho, Heo, So-Jin. Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment. 2020; 44(8), 129-153. Available from: doi:10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho and Heo, So-Jin. "Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment" Journal of Tourism Sciences 44, no.8 (2020) : 129-153.doi: 10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho; Heo, So-Jin. Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment. Journal of Tourism Sciences, 44(8), 129-153. doi: 10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho; Heo, So-Jin. Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment. Journal of Tourism Sciences. 2020; 44(8) 129-153. doi: 10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho, Heo, So-Jin. Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment. 2020; 44(8), 129-153. Available from: doi:10.17086/JTS.2020.44.8.129.153
Lee, Sang-Ho and Heo, So-Jin. "Influence of Interpretation Service Attributes on Conservation Intentions of Tourism Resources: Mediating Effect of Interpretation Commitment" Journal of Tourism Sciences 44, no.8 (2020) : 129-153.doi: 10.17086/JTS.2020.44.8.129.153