KJCKorea
Journal Central

@article{ART002693162},
author={Nguyen, Phuong Kim and Yim， Eun-Soon and Ryu， Ki Sang},
title={Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2021},
volume={45},
number={2},
pages={175-195},
doi={10.17086/JTS.2021.45.2.175.195}

TY - JOUR
AU - Nguyen, Phuong Kim
AU - Yim， Eun-Soon
AU - Ryu， Ki Sang
TI - Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea
JO - Journal of Tourism Sciences
PY - 2021
VL - 45
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 175
EP - 195
SN - 1226-0533
AB - Over the last decades, the Korean Wave’s popularity has spread to a number of South East Asian countries, including Vietnam. Consequently the number of Vietnamese shopping tourists visiting Korea is gradually increasing, and is expected to have an important impact on the Korean tourism market in the future. This study aims to analyze Vietnamese tourists’ selection attributes on shopping tourism in Korea. By using IPA in both traditional and revised views, the present sutdy enhances the understanding of the actual importance and satisfaction attributes considered by Vietnamese shopping tourists. To achieve this purpose, we conducted a survey from February to March, 2020 for 300 Vietnamese tourists who have visited Korea in the last two years. A total of 261 surveys were used for analyses through SPSS 22.0. The study findings indicate that there was a significantly different result between the traditional IPA and revised IPA. Specifically, while in traditional IPA many categories were placed in the first and third quadrants, this problem was improved in the other two methods of revised IPA. Vietnamese tourists put importance on shopping location accessibility, so shopping tourism managers should consider precisely of traffic congestion in the surrounding area when choosing a location for shopping destinations. Also Vietnamese tourists visit Korea to purchase Hallyu products due to Korean Wave, but the lack of products might become dissatisfaction factor. This is a task that must be solved in order for Korea to grow as a global shopping tourism destination.
KW - Selection attributes;Shopping tourism;Importance-performance analysis;Revised IPA;Vietnamese tourists.
DO - 10.17086/JTS.2021.45.2.175.195
ER -

Nguyen, Phuong Kim, Yim， Eun-Soon and Ryu， Ki Sang. (2021). Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea. Journal of Tourism Sciences, 45(2), 175-195.

Nguyen, Phuong Kim, Yim， Eun-Soon and Ryu， Ki Sang. 2021, "Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea", Journal of Tourism Sciences, vol.45, no.2 pp.175-195. Available from: doi:10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim, Yim， Eun-Soon, Ryu， Ki Sang "Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea" Journal of Tourism Sciences 45.2 pp.175-195 (2021) : 175.

Nguyen, Phuong Kim, Yim， Eun-Soon, Ryu， Ki Sang. Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea. 2021; 45(2), 175-195. Available from: doi:10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim, Yim， Eun-Soon and Ryu， Ki Sang. "Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea" Journal of Tourism Sciences 45, no.2 (2021) : 175-195.doi: 10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim; Yim， Eun-Soon; Ryu， Ki Sang. Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea. Journal of Tourism Sciences, 45(2), 175-195. doi: 10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim; Yim， Eun-Soon; Ryu， Ki Sang. Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea. Journal of Tourism Sciences. 2021; 45(2) 175-195. doi: 10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim, Yim， Eun-Soon, Ryu， Ki Sang. Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea. 2021; 45(2), 175-195. Available from: doi:10.17086/JTS.2021.45.2.175.195

Nguyen, Phuong Kim, Yim， Eun-Soon and Ryu， Ki Sang. "Importance-Performance Analysis of Vietnamese Tourists’ Selection Attributes on Shopping Tourism in Korea" Journal of Tourism Sciences 45, no.2 (2021) : 175-195.doi: 10.17086/JTS.2021.45.2.175.195