Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Cognitive Psychological Approach to Determinants Influencing Travel Avoidance in the COVID-19 Era
- Journal of Tourism Sciences
- Abbr : JTS
- 2021, 45(6), pp.65-89
- DOI : 10.17086/JTS.2021.45.6.65.89
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : April 30, 2021
- Accepted : July 19, 2021
- Published : September 1, 2021
LEE KYUNG YUR 1, Ji Youn Jeong 2
1한양사이버대학교
2경북대학교
Excellent Accredited
ABSTRACT
This study explores the determinants influencing travel audience during the COVID-19 outbreak. The specific purposes of this study are as follows: 1) to verify TriRisk - a risk perception scale proposed by Ferrer et al.(2016), 2) to confirm the determinants of travel avoidance intentions along with demographic variables by deriving the concept of perceived severity and risk perception, and 3) to investigate the interaction effects of the travel frequency and the old and weak. Data were collected through an online survey from July 26, 2020 to August 7, 2020 when travel restriction measures and social distancing policy were enforced in South Korea due to COVID-19. A questionnaire was administered to those aged 20 and over, and 279 samples were included in data analysis. Using a binary logistic regression model, the authors confirmed that gender, education level, area of residence, affective risk perception, and perceived physical severity positively influenced travel avoidance intentions. Additionally, the old and weak and travel frequency exerted positive interaction effects between gender and travel avoidance intentions. This study provides academic contributions to the field by applying TriRisk perception to convey better knowledge of the decision making of travel avoidance in the pandemic era. It also offers practical implications by suggesting effective communication strategies tailored to target markets.
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