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@article{ART002773435},
author={Chang Do young},
title={Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2021},
volume={45},
number={8},
pages={105-124},
doi={10.17086/JTS.2021.45.8.105.124}

TY - JOUR
AU - Chang Do young
TI - Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)
JO - Journal of Tourism Sciences
PY - 2021
VL - 45
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 105
EP - 124
SN - 1226-0533
AB - This study explores the decision-making process of travel with pet dogs based on the Model of Goal-directed Behavior (MGB). In particular, the relationship between owner and dog was added as an extension variable of the MGB. The simplicity of the model and understanding of the model were also improved by employing high-order factor analysis in this study. An online survey using SNS were conducted to those who have owned dogs. A total of 220 samples were collected, and data were analyzed using structural equation model. The results revealed that attitude toward travel with pet dogs and positive anticipated emotion to travel with pet dogs positively influenced desire to travel with pet dogs. The relationship between owner and dog positively influenced desire and intention to travel with pet dogs. High-order factor analysis generated six factors of the relationships between owner and dog such as symbiotic relationship, dog-oriented self-concept, anthropomorphism, activity, specialty purchase, and willingness to adapt. However, subjective norm of traveling with dogs, perceived behavioral control of traveling with dogs and negative anticipated emotion toward travel with dogs did not affect desire to travel with dogs. This study structurally identified decision making process of traveling with dogs and it has made a significant contribution to the field by identifying the relationship between owners and dogs using a high-order factor analysis. Practical implications were suggested for infrastructure construction for travelers with dogs and for developing tourism products associated with pet dogs.
KW - Model of goal-direct behavior;Relationship of owner and dogs;High-order factor analysis
DO - 10.17086/JTS.2021.45.8.105.124
ER -

Chang Do young. (2021). Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB). Journal of Tourism Sciences, 45(8), 105-124.

Chang Do young. 2021, "Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)", Journal of Tourism Sciences, vol.45, no.8 pp.105-124. Available from: doi:10.17086/JTS.2021.45.8.105.124

Chang Do young "Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)" Journal of Tourism Sciences 45.8 pp.105-124 (2021) : 105.

Chang Do young. Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB). 2021; 45(8), 105-124. Available from: doi:10.17086/JTS.2021.45.8.105.124

Chang Do young. "Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)" Journal of Tourism Sciences 45, no.8 (2021) : 105-124.doi: 10.17086/JTS.2021.45.8.105.124

Chang Do young. Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB). Journal of Tourism Sciences, 45(8), 105-124. doi: 10.17086/JTS.2021.45.8.105.124

Chang Do young. Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB). Journal of Tourism Sciences. 2021; 45(8) 105-124. doi: 10.17086/JTS.2021.45.8.105.124

Chang Do young. Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB). 2021; 45(8), 105-124. Available from: doi:10.17086/JTS.2021.45.8.105.124

Chang Do young. "Understanding Decision-making Process of Travel with Pet Dogs Using the Model of Goal Directed Behavior(MGB)" Journal of Tourism Sciences 45, no.8 (2021) : 105-124.doi: 10.17086/JTS.2021.45.8.105.124