Effect of Camping Tourists’ Site Choice Attributes on their Emotional Responses and Behavioral Intention: Moderating Effect of Gender Differences (캠핑 관광자의 캠핑(Camping)지 선택속성이 정서적 반응과 행동 의도에 미치는 영향 : 성별 차이의 조절효과를 중심으로)

Park, Jung-Hyun (박정현); Kim, Nam Jo (김남조)

doi:10.17086/JTS.2021.45.8.149.172

Effect of Camping Tourists’ Site Choice Attributes on their Emotional Responses and Behavioral Intention: Moderating Effect of Gender Differences

Journal of Tourism Sciences
Abbr : JTS
2021, 45(8), pp.149-172
DOI : 10.17086/JTS.2021.45.8.149.172
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism
Received : August 16, 2021
Accepted : October 21, 2021
Published : November 1, 2021

Park, Jung-Hyun ¹, Kim, Nam Jo ¹

¹한양대학교

Excellent Accredited

ABSTRACT

The global pandemic has led to a ban on tourism activities between countries. Personal experiential camping has become a popular tourism activity after the COVID-19 pandemic. This study investigated the impacts of campers’ overall image of a camping destination on their perceived place attachment, place identity, and their intentions to revisit. Gender was proposed as a moderating variable in this study. An online survey was conducted with individuals who experienced camping from January to December 2020. The results showed that campers’ perception of amenities and safety significantly affected their camping destination's overall image. In addition, overall image that the campers had made a positive (+) effect on their place attachment and identity. In regards to moderating effect of gender, the results did not show a significant difference between men and women in terms of forming overall camping destination image. However, the invariance model results showed that, for women, amenities and safety perception were essential factors in the formation of a camping site's overall image. This study suggests that camping destination managers should expand amenities and safety facilities to help form a positive image of the destination. Moreover, they should induce camping tourists' intentions to revisit based on their camping place attachment and identity.

KEYWORDS

Overall image, Place attachment, Place identity, Gender difference, Revisit intention

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Effect of Camping Tourists’ Site Choice Attributes on their Emotional Responses and Behavioral Intention: Moderating Effect of Gender Differences

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

Effect of Camping Tourists’ Site Choice Attributes on their Emotional Responses and Behavioral Intention: Moderating Effect of Gender Differences

ABSTRACT

KEYWORDS

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