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Effect of Camping Tourists’ Site Choice Attributes on their Emotional Responses and Behavioral Intention: Moderating Effect of Gender Differences

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2021, 45(8), pp.149-172
  • DOI : 10.17086/JTS.2021.45.8.149.172
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : August 16, 2021
  • Accepted : October 21, 2021
  • Published : November 1, 2021

Park, Jung-Hyun 1 Kim, Nam Jo 1

1한양대학교

Excellent Accredited

ABSTRACT

The global pandemic has led to a ban on tourism activities between countries. Personal experiential camping has become a popular tourism activity after the COVID-19 pandemic. This study investigated the impacts of campers’ overall image of a camping destination on their perceived place attachment, place identity, and their intentions to revisit. Gender was proposed as a moderating variable in this study. An online survey was conducted with individuals who experienced camping from January to December 2020. The results showed that campers’ perception of amenities and safety significantly affected their camping destination's overall image. In addition, overall image that the campers had made a positive (+) effect on their place attachment and identity. In regards to moderating effect of gender, the results did not show a significant difference between men and women in terms of forming overall camping destination image. However, the invariance model results showed that, for women, amenities and safety perception were essential factors in the formation of a camping site's overall image. This study suggests that camping destination managers should expand amenities and safety facilities to help form a positive image of the destination. Moreover, they should induce camping tourists' intentions to revisit based on their camping place attachment and identity.

Citation status

* References for papers published after 2022 are currently being built.