@article{ART003235042},
author={Song Wonsook and Chang Jung Yoon},
title={Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W},
journal={아시아여성연구},
issn={1225-9241},
year={2025},
volume={64},
number={2},
pages={47-80}
TY - JOUR
AU - Song Wonsook
AU - Chang Jung Yoon
TI - Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W
JO - 아시아여성연구
PY - 2025
VL - 64
IS - 2
PB - Research Institute of Asian Women
SP - 47
EP - 80
SN - 1225-9241
AB - This paper analyzed YouTube comments on Korean military reality programs Steel Troops 3 (2023) and Steel Troops W (2024) using text mining techniques to explore gender representation and reception patterns in militarized entertainment content. The research collected comments from the top 100 videos by viewership, analyzing a total of 19,081 comments—9,371 from Steel Troops 3 and 9,710 from Steel Troops W —through sentiment analysis and topic modeling. Sentiment analysis revealed that while Steel Troops 3 showed 56.76% positive responses, Steel Troops W demonstrated a higher positive rate of 66.82%. However, the negative comment ratio showed a significant difference, with Steel Troops W at 15.52% compared to Steel Troops 3 at 7.14%—more than twice as high. In negative comments about Steel Troops W , “woman” (189 occurrences) and “female soldier” (135 occurrences) emerged as the top keywords, confirming that prejudices against female soldiers persist. Topic modeling revealed that female participants in Steel Troops W were evaluated based on dual standards of military capability and femininity, with discourse related to female conscription and gender equality debates comprising 37% of all discussions. Consequently, the Steel Troops series has evolved beyond simple entertainment consumption into a forum for social discourse, demonstrating that gender functions as a key variable in shaping public discourse around military-themed entertainment programs.
KW - Steel Troops;sentiment analysis;topic modeling;text mining;YouTube comments
DO -
UR -
ER -
Song Wonsook and Chang Jung Yoon. (2025). Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W. 아시아여성연구, 64(2), 47-80.
Song Wonsook and Chang Jung Yoon. 2025, "Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W", 아시아여성연구, vol.64, no.2 pp.47-80.
Song Wonsook, Chang Jung Yoon "Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W" 아시아여성연구 64.2 pp.47-80 (2025) : 47.
Song Wonsook, Chang Jung Yoon. Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W. 2025; 64(2), 47-80.
Song Wonsook and Chang Jung Yoon. "Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W" 아시아여성연구 64, no.2 (2025) : 47-80.
Song Wonsook; Chang Jung Yoon. Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W. 아시아여성연구, 64(2), 47-80.
Song Wonsook; Chang Jung Yoon. Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W. 아시아여성연구. 2025; 64(2) 47-80.
Song Wonsook, Chang Jung Yoon. Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W. 2025; 64(2), 47-80.
Song Wonsook and Chang Jung Yoon. "Gender Representation and Audience Perception in Military Reality Shows: A Text Mining Analysis of YouTube Comments on Steel Troops 3 and Steel Troops W" 아시아여성연구 64, no.2 (2025) : 47-80.
