@article{ART003235016},
author={Dahae Shim},
title={The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-},
journal={아시아여성연구},
issn={1225-9241},
year={2025},
volume={64},
number={2},
pages={81-110}
TY - JOUR
AU - Dahae Shim
TI - The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-
JO - 아시아여성연구
PY - 2025
VL - 64
IS - 2
PB - Research Institute of Asian Women
SP - 81
EP - 110
SN - 1225-9241
AB - This study examines how menstrual discourse has evolved and been structured on a digital platform by analyzing 815 YouTube videos posted between 2015 and 2024. Using LDA topic modeling and keyword co-occurrence network analysis (SNA), we identify clear diachronic shifts. Until 2016, videos were dominated by traditional medical approaches (e.g., dysmenorrhea, oral contraceptives). Following the 2017 sanitary-pad safety controversy, everyday/practical approaches-such as product safety and alternative menstrual products-expanded rapidly, and by 2024 their frequency surpassed medically oriented content. Network analysis shows the discourse organized into seven clusters, including core symptoms/experiences, conditions and treatments, and product selection/management. Notably, betweenness centrality scores were highest for clinical and institutional terms (e.g., clinics, uterus), indicating that women’s voluntary self-management is still routed through, and made meaningful by, medical authority. The study contributes by offering a quantitative, longitudinal account of shifts and structures in menstrual discourse on YouTube and by elucidating how, under neoliberal governmentality, women are constituted as self-managing subjects in ways that remain entangled with medical authority on digital platforms.
KW - menstrual discourse;YouTube;governmentality;medicalization;self-care
DO -
UR -
ER -
Dahae Shim. (2025). The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-. 아시아여성연구, 64(2), 81-110.
Dahae Shim. 2025, "The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-", 아시아여성연구, vol.64, no.2 pp.81-110.
Dahae Shim "The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-" 아시아여성연구 64.2 pp.81-110 (2025) : 81.
Dahae Shim. The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-. 2025; 64(2), 81-110.
Dahae Shim. "The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-" 아시아여성연구 64, no.2 (2025) : 81-110.
Dahae Shim. The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-. 아시아여성연구, 64(2), 81-110.
Dahae Shim. The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-. 아시아여성연구. 2025; 64(2) 81-110.
Dahae Shim. The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-. 2025; 64(2), 81-110.
Dahae Shim. "The Structure and Evolution of ‘Period’ Discourse on YouTube -A Keyword Analysis and Topic Modeling Approach-" 아시아여성연구 64, no.2 (2025) : 81-110.
