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@article{ART002795200},
author={Sonnenberg, Stephan and Adrian von Bernstorff and Thinley Namgay},
title={Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan},
journal={Asia Review},
issn={2234-0386},
year={2021},
volume={11},
number={3},
pages={125-164}

TY - JOUR
AU - Sonnenberg, Stephan
AU - Adrian von Bernstorff
AU - Thinley Namgay
TI - Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan
JO - Asia Review
PY - 2021
VL - 11
IS - 3
PB - 아시아연구소
SP - 125
EP - 164
SN - 2234-0386
AB - Is there such a thing as a “Buddhist” sense of corporate ethics? In this article, the authors propose a contribution to that question by drawing on their personal experience managing or supporting the development of an innovative new business venture in Bhutan, a small and primarily Buddhist country. The authors propose that one salient feature of a Buddhist business ethic might be a conscious choice by an entrepreneur to encourage and facilitate the full agency of those communities that stand to be impacted the most by a business’ operations. This business ethic intentionally empowers communities to speak on their own behalf, and consciously embraces a consensus-oriented decision-making process, even in situations when the logic of power, status, or wealth would not demand such a commitment. We describe this business model as one of intentional interdependence with affected communities, and describe how this logic is not only ethically the right thing to do, but also valuable from a business perspective, especially during turbulent and unpredictable times such as our own.
KW - Social Enterprise;Bhutan;Consensus Building;Corporate Ethics;Rural Livelihoods;Social Origins theory;Gross National Happiness
DO -
UR -
ER -

Sonnenberg, Stephan, Adrian von Bernstorff and Thinley Namgay. (2021). Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan. Asia Review, 11(3), 125-164.

Sonnenberg, Stephan, Adrian von Bernstorff and Thinley Namgay. 2021, "Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan", Asia Review, vol.11, no.3 pp.125-164.

Sonnenberg, Stephan, Adrian von Bernstorff, Thinley Namgay "Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan" Asia Review 11.3 pp.125-164 (2021) : 125.

Sonnenberg, Stephan, Adrian von Bernstorff, Thinley Namgay. Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan. 2021; 11(3), 125-164.

Sonnenberg, Stephan, Adrian von Bernstorff and Thinley Namgay. "Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan" Asia Review 11, no.3 (2021) : 125-164.

Sonnenberg, Stephan; Adrian von Bernstorff; Thinley Namgay. Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan. Asia Review, 11(3), 125-164.

Sonnenberg, Stephan; Adrian von Bernstorff; Thinley Namgay. Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan. Asia Review. 2021; 11(3) 125-164.

Sonnenberg, Stephan, Adrian von Bernstorff, Thinley Namgay. Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan. 2021; 11(3), 125-164.

Sonnenberg, Stephan, Adrian von Bernstorff and Thinley Namgay. "Finding the Right Path: Towards a Buddhist Sense of Corporate Ethics in Bhutan" Asia Review 11, no.3 (2021) : 125-164.