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@article{ART003032796},
author={Gi Yeon Koo and Ha-eun Han and So Yeon Ahn},
title={Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey},
journal={Asia Review},
issn={2234-0386},
year={2023},
volume={13},
number={3},
pages={111-156}

TY - JOUR
AU - Gi Yeon Koo
AU - Ha-eun Han
AU - So Yeon Ahn
TI - Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey
JO - Asia Review
PY - 2023
VL - 13
IS - 3
PB - 아시아연구소
SP - 111
EP - 156
SN - 2234-0386
AB - In the Middle East, the Korean Wave initially gained popularity through the spread of dramas during the 2000s. Currently, Korean cultural content of various genres, particularly K-pop, is gaining traction. However, changes in local policies in the Middle East have resulted in changes in the acceptance of Korean wave. This study aims to monitor the shifts in Hallyu acceptance in Iran, Saudi Arabia, and Turkey in response to national policy changes. Saudi Arabia is currently promoting the entertainment industry as a component of its diversification strategy. The Saudi government’s support of culture and the arts has resulted in increased interest in the Korean Wave. In Iran, the Korean wave was initially popularized by state-run broadcasting, which was perceived as a cultural industry with more “wholesome” content than Western culture. However, the rise of young Hallyu fans centered on K-pop has resulted in an alternative and resistance culture. Therefore, the Iranian government remains apprehensive of the spread of Hallyu culture. Additionally, the Korean wave popularization has advanced relatively in Turkiye, but tensions persist between the state and its adopters. The ascension of a pro-Islamic party to power precipitated societal conservatism and a focus on protecting national content as a component of nationalist policies, resulting in an impact on Korean Wave. This study contributes to finding the phenomenon and alterations in Korean Wave consumption in three Middle Eastern countries due to changes in national policies, and confirming the local culture, policies, and public characteristics that should be considered for the long-term spread of Korean Wave in the Middle East.
KW - Korean Wave in the Middle East;Saudi Arabia;Iran;Turkiye (Turkey);K-pop
DO -
UR -
ER -

Gi Yeon Koo, Ha-eun Han and So Yeon Ahn. (2023). Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey. Asia Review, 13(3), 111-156.

Gi Yeon Koo, Ha-eun Han and So Yeon Ahn. 2023, "Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey", Asia Review, vol.13, no.3 pp.111-156.

Gi Yeon Koo, Ha-eun Han, So Yeon Ahn "Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey" Asia Review 13.3 pp.111-156 (2023) : 111.

Gi Yeon Koo, Ha-eun Han, So Yeon Ahn. Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey. 2023; 13(3), 111-156.

Gi Yeon Koo, Ha-eun Han and So Yeon Ahn. "Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey" Asia Review 13, no.3 (2023) : 111-156.

Gi Yeon Koo; Ha-eun Han; So Yeon Ahn. Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey. Asia Review, 13(3), 111-156.

Gi Yeon Koo; Ha-eun Han; So Yeon Ahn. Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey. Asia Review. 2023; 13(3) 111-156.

Gi Yeon Koo, Ha-eun Han, So Yeon Ahn. Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey. 2023; 13(3), 111-156.

Gi Yeon Koo, Ha-eun Han and So Yeon Ahn. "Impact of Middle Eastern Government Policy Changes on the Acceptance of Korean Wave: Focusing on the cases of Saudi Arabia, Iran, and Turkey" Asia Review 13, no.3 (2023) : 111-156.