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The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 62(), pp.175-184
  • DOI : 10.25111/jcd.2018.62.14
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 11, 2017
  • Accepted : January 24, 2018

Zhao, Zihan 1 Sehwa Kim 2

1동서대학교 디자인학과
2동서대학교

Accredited

ABSTRACT

In this study, color group by DISC personality type was derived by mediating vocabularies between DISC personality type and associative vocabulary of PCCS color combination. The results of the study are as follows.; The color combinations that correspond to the highly D personality type were vivid, bright, strong, deeply colored, mostly in a high saturation range. The color combinations corresponding to the highly sociable I personality type were sharp, bright, strong, and distinctive in color, distributed in the medium-lightness and high-luminance areas. The color combinations corresponding to the stability-oriented S personality type were light, brightly shining, soft, light gray or grayish in color, and were distributed in the area of ​​low saturation. The color combinations corresponding to the prudent C personality type were soft, hazy, grayish, with dark grayish colors, distributed in the area of ​​prominence, medium saturation.

Citation status

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