@article{ART002312378},
author={Zhao, Zihan and Sehwa Kim},
title={The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={62},
pages={175-184},
doi={10.25111/jcd.2018.62.14}
TY - JOUR
AU - Zhao, Zihan
AU - Sehwa Kim
TI - The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies
JO - Journal of Communication Design
PY - 2018
VL - 62
IS - null
PB - CDAK Society of Communication Design
SP - 175
EP - 184
SN - 1976-1562
AB - In this study, color group by DISC personality type was derived by mediating vocabularies between DISC personality type and associative vocabulary of PCCS color combination. The results of the study are as follows.; The color combinations that correspond to the highly D personality type were vivid, bright, strong, deeply colored, mostly in a high saturation range. The color combinations corresponding to the highly sociable I personality type were sharp, bright, strong, and distinctive in color, distributed in the medium-lightness and high-luminance areas. The color combinations corresponding to the stability-oriented S personality type were light, brightly shining, soft, light gray or grayish in color, and were distributed in the area of low saturation. The color combinations corresponding to the prudent C personality type were soft, hazy, grayish, with dark grayish colors, distributed in the area of prominence, medium saturation.
KW - Color Combination;Personality Traits;Reminiscence of Colors
DO - 10.25111/jcd.2018.62.14
ER -
Zhao, Zihan and Sehwa Kim. (2018). The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies. Journal of Communication Design, 62, 175-184.
Zhao, Zihan and Sehwa Kim. 2018, "The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies", Journal of Communication Design, vol.62, pp.175-184. Available from: doi:10.25111/jcd.2018.62.14
Zhao, Zihan, Sehwa Kim "The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies" Journal of Communication Design 62 pp.175-184 (2018) : 175.
Zhao, Zihan, Sehwa Kim. The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies. 2018; 62 175-184. Available from: doi:10.25111/jcd.2018.62.14
Zhao, Zihan and Sehwa Kim. "The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies" Journal of Communication Design 62(2018) : 175-184.doi: 10.25111/jcd.2018.62.14
Zhao, Zihan; Sehwa Kim. The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies. Journal of Communication Design, 62, 175-184. doi: 10.25111/jcd.2018.62.14
Zhao, Zihan; Sehwa Kim. The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies. Journal of Communication Design. 2018; 62 175-184. doi: 10.25111/jcd.2018.62.14
Zhao, Zihan, Sehwa Kim. The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies. 2018; 62 175-184. Available from: doi:10.25111/jcd.2018.62.14
Zhao, Zihan and Sehwa Kim. "The Relationship Between the Associations of Color Combinations and Personality Traits Mediated by Vocabularies" Journal of Communication Design 62(2018) : 175-184.doi: 10.25111/jcd.2018.62.14
