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A Study on the Social Role of Technology-push, Market-pull, and Design-driven Innovation

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 62(), pp.229-244
  • DOI : 10.25111/jcd.2018.62.18
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 10, 2017
  • Accepted : January 24, 2018

Kristen Ko-Eun Nam 1

1계명대학교

Accredited

ABSTRACT

Since a paradigm of innovation was created to shared values between corporations and society, the perspective of innovation is also changing. Therefore, the purpose of this study is to examine the trends and characteristics of innovation by assigning them to various perspectives such as technology, market, design, to analyze the society role of each innovation perspective. For this, researchers selected 29 shortlists from the INNOVATION section of Cannes Lions, divided largely into social innovation for creating shared value, and using technology, market and design for corporate innovation. Corporations are promoting social innovation to benefit society by expanding their products and awareness of social responsibility, at the same time, innovating product to change the lifestyle of consumers through the latest technology, design changes or consumer insights. This study is significant that to classified the innovation of the macro perspective into the corporate and the society and to analyzed various factors for the current innovation trends.

Citation status

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