@article{ART002342471},
author={Xu, Mong-un and KIM JONG MOO I},
title={Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={63},
pages={7-18},
doi={10.25111/jcd.2018.63.01}
TY - JOUR
AU - Xu, Mong-un
AU - KIM JONG MOO I
TI - Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature
JO - Journal of Communication Design
PY - 2018
VL - 63
IS - null
PB - CDAK Society of Communication Design
SP - 7
EP - 18
SN - 1976-1562
AB - Based on the preceding study indicating that even same contents have different impression and effect felt by users depending on the type of provided contents, this study analyzed users’ attitude, purchase intention & sharing intention for SNS feature. To this study, 239 questionnaires were distributed to testees living in China for 12 days from October 1 to October 12, 2017. All of 239 collected questionnaires were used for analysis of final result. According to analysis, first, no significant difference was observed in perceiving amusement depending on the type of provided information. However, statistically significant difference was not observed on reliability and information property. Second, SNS property (reliability, information property, amusement) of type of provided information showed significant influence over user attitude, purchase intention and sharing intention. Generalizing this result, amusement is found to be different in perception under statistically significant level. However, reliability and information property are found to be different in perception under statistically significant level. Further, generalizing the result of multi regression analysis of SNS property (reliability, information property, amusement) over user’s attitude, purchase intention & sharing intention, reliability, information property and amusement all are found to have positive influence over user’s attitude, purchase intention and sharing intention. The result of this study will be helpful for basic direction when Sina Weibo provides consumers with information later by referring to this result.
KW - SNS Feature;Users' Attitude;Purchase Intention;Sharing Intention;Sina Weibo
DO - 10.25111/jcd.2018.63.01
ER -
Xu, Mong-un and KIM JONG MOO I. (2018). Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature. Journal of Communication Design, 63, 7-18.
Xu, Mong-un and KIM JONG MOO I. 2018, "Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature", Journal of Communication Design, vol.63, pp.7-18. Available from: doi:10.25111/jcd.2018.63.01
Xu, Mong-un, KIM JONG MOO I "Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature" Journal of Communication Design 63 pp.7-18 (2018) : 7.
Xu, Mong-un, KIM JONG MOO I. Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature. 2018; 63 7-18. Available from: doi:10.25111/jcd.2018.63.01
Xu, Mong-un and KIM JONG MOO I. "Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature" Journal of Communication Design 63(2018) : 7-18.doi: 10.25111/jcd.2018.63.01
Xu, Mong-un; KIM JONG MOO I. Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature. Journal of Communication Design, 63, 7-18. doi: 10.25111/jcd.2018.63.01
Xu, Mong-un; KIM JONG MOO I. Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature. Journal of Communication Design. 2018; 63 7-18. doi: 10.25111/jcd.2018.63.01
Xu, Mong-un, KIM JONG MOO I. Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature. 2018; 63 7-18. Available from: doi:10.25111/jcd.2018.63.01
Xu, Mong-un and KIM JONG MOO I. "Analysis of User’s Attitude Depending on the Difference in Type of Information Provided by Sina Weibo - Focused on Users' Attitude, Purchase Intention, Sharing Intention of SNS Feature" Journal of Communication Design 63(2018) : 7-18.doi: 10.25111/jcd.2018.63.01
