@article{ART002342473},
author={Han Mal Kum and Park Du Su and Sung Youl Hong},
title={Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={63},
pages={19-34},
doi={10.25111/jcd.2018.63.02}
TY - JOUR
AU - Han Mal Kum
AU - Park Du Su
AU - Sung Youl Hong
TI - Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude
JO - Journal of Communication Design
PY - 2018
VL - 63
IS - null
PB - CDAK Society of Communication Design
SP - 19
EP - 34
SN - 1976-1562
AB - This study, which classified insert graphics of ballot-counting broadcast at the 19th presidential election into personal digitizing type, game avatar type, caricature type, film/drama parody type, examined the differences in flow, enjoyment, attention, understandability and parasocial interaction. Along the way, the study sought to examine the effects of these variables on audience attitude as well as differences in influences depending on gender and age. As a result, the study found that, among the four types, film/drama parody type had the most effect on flow, enjoyment, attention and parasocial interaction. On the other hand, in case of understandability, personal digitizing type was most effective. Enjoyment, attention, parasocial interaction had a positive effect on audience attitude. In case of moderating effect, only attention was statistically significant with more effect on males than females and the 20-30s than the 40-50s. These findings - there were the differences in flow, enjoyment, attention, understandability and parasocial interaction depending on insert graphic types at ballot-counting broadcast, and these variables had a positive effect on audience attitude and specifically attention was different depending on demographic characteristics. These findings would suggest strategical implications for producing and organizing ballot-counting broadcast.
KW - Ballot-counting broadcast;Insert graphic;Audience attitude
DO - 10.25111/jcd.2018.63.02
ER -
Han Mal Kum, Park Du Su and Sung Youl Hong. (2018). Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude. Journal of Communication Design, 63, 19-34.
Han Mal Kum, Park Du Su and Sung Youl Hong. 2018, "Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude", Journal of Communication Design, vol.63, pp.19-34. Available from: doi:10.25111/jcd.2018.63.02
Han Mal Kum, Park Du Su, Sung Youl Hong "Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude" Journal of Communication Design 63 pp.19-34 (2018) : 19.
Han Mal Kum, Park Du Su, Sung Youl Hong. Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude. 2018; 63 19-34. Available from: doi:10.25111/jcd.2018.63.02
Han Mal Kum, Park Du Su and Sung Youl Hong. "Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude" Journal of Communication Design 63(2018) : 19-34.doi: 10.25111/jcd.2018.63.02
Han Mal Kum; Park Du Su; Sung Youl Hong. Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude. Journal of Communication Design, 63, 19-34. doi: 10.25111/jcd.2018.63.02
Han Mal Kum; Park Du Su; Sung Youl Hong. Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude. Journal of Communication Design. 2018; 63 19-34. doi: 10.25111/jcd.2018.63.02
Han Mal Kum, Park Du Su, Sung Youl Hong. Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude. 2018; 63 19-34. Available from: doi:10.25111/jcd.2018.63.02
Han Mal Kum, Park Du Su and Sung Youl Hong. "Empirical Study on the Relations between Insert Graphics of TV Ballot-counting Broadcast and Audience Attitude" Journal of Communication Design 63(2018) : 19-34.doi: 10.25111/jcd.2018.63.02
