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A Study on Strategic Direction of Beauty Care Service using Smart Mirror

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 63(), pp.59-74
  • DOI : 10.25111/jcd.2018.63.05
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 9, 2018
  • Accepted : April 23, 2018

WON JONG WOOK 1 Han Gyu-hoon 2 Oh Moonseok 2

1한양대학교
2광운대학교

Accredited

ABSTRACT

The smart paradigm is rapidly changing through technological development in the fourth industrial revolution. As a result, the application method of smart media in the service environment is changing in various ways, and the value required for each service turns into differnet ways as well. The purpose of this study is to derive the service value required by the service provider in the service environment using smart media. Also, the study proposes a service strategy that can be implemented through smart device. Specifically, the purpose of this study is to derive a strategy that reflects service value of service provider in providing service using smart mirror in beauty care shop. For this study, smart media ecosystem of the 4th industrial revolution period was reviewed, and smart mirror was selected as a suitable media for beauty care shop. After that, we conducted a qualitative research through FGI for 20 people in beauty care shop and created user experience map based on the derived data and analyzed key elements in each service stage. From the analyzed data, we derive five service values ​​ from the side of service provider and derive three core service strategies, which reflect the service value. For the last, the user experience map was revised and supplemented, and these are based on the service strategy and the customized service utilizing the functions of the smart mirror. As a result, the service strategy of the smart beauty care shop with the smart mirror was finally proposed.

Citation status

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