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A Study on the Improvement of Identity Design for the Vitalization of Cultural Tourism Festival - Focused on Global Festival -

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 63(), pp.113-128
  • DOI : 10.25111/jcd.2018.63.09
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 26, 2018
  • Accepted : April 23, 2018

Li, Li 1,  Maengho Kim 2

1충남대학교 대학원
2충남대학교

Accredited

ABSTRACT

Now, the Global Festivalization Festival is not just a local festival, but is evolving into a global one sought by countless foreigners. Therefore effective identity design plays the role of a visual communication center that creates a festival to find again by giving foreigners a positive and lasting image, not to mention those who are participating in the festival. This study was based on the theory of global development festival and identity design based on the three major global identity design research and the aim of identifying the problem of design application and the direction of improvement of identity design through the analysis of the global development festival's identity design. As a result of analysis, the global incubator festival has very big economic and cultural effects, therefore, measures to increase the awareness of the value and to renew the identity design for the global incubator festival are needed. Also, the development of identity designs requires development by qualified professional designers or professional companies and an identity design development strategy should be implemented not only internally, but also considering foreigners.

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