@article{ART002342713},
author={Kim, Ji-soo and KIM JONG MOO I},
title={The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={63},
pages={161-172},
doi={10.25111/jcd.2018.63.12}
TY - JOUR
AU - Kim, Ji-soo
AU - KIM JONG MOO I
TI - The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention
JO - Journal of Communication Design
PY - 2018
VL - 63
IS - null
PB - CDAK Society of Communication Design
SP - 161
EP - 172
SN - 1976-1562
AB - In this thesis, the theoretical background of the cultural heritage of Jeju Island, kind of cultural contents, brand individuality, tourism satisfaction, recommendation intention, and revisit intention was examined through the precedent thesis, and the theory necessary for this study was arranged. In the theoretical background, Jeju Island cultural contents were set as the ‘natural landscape’, ‘experience facility’, and ‘specialized street’, and the brand individuality of Jeju Island cultural contents was set as the ‘traditionality’, ‘dynamics’, and ‘innovativeness’, and the effect of the brand individuality of Jeju Island cultural contents on the tourism satisfaction, recommendation intention, and revisit intention through a survey targeting 204 tourists who visited Jeju Island. According to the study, first, it was confirmed that three factors: ‘traditionality’, ‘dynamics’, and ‘innovativeness’ were the brand individuality of Jeju Island cultural contents. Second, it was confirmed that ‘traditionality’, ‘dynamics’, and ‘innovativeness’, brand individuality factors of Jeju Island cultural contents, let tourists want to recommend Jeju to their acquaintances or visit Jeju again. Third, it was confirmed the ‘traditionality’ among 3 factors: ‘traditionality’, ‘dynamics’, and ‘innovativeness’, brand individuality factors of Jeju Island cultural contents, had the biggest effect on the tourism satisfaction, recommendation intention, and revisit intention. This result will be basic materials for understanding Jeju cultural contents brand personality and the attitude of tourists.
KW - Jeju Island Cultural Contents;Brand Personality;Tourism Satisfaction;Recommendation Intention;Revisit Intention
DO - 10.25111/jcd.2018.63.12
ER -
Kim, Ji-soo and KIM JONG MOO I. (2018). The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention. Journal of Communication Design, 63, 161-172.
Kim, Ji-soo and KIM JONG MOO I. 2018, "The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention", Journal of Communication Design, vol.63, pp.161-172. Available from: doi:10.25111/jcd.2018.63.12
Kim, Ji-soo, KIM JONG MOO I "The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention" Journal of Communication Design 63 pp.161-172 (2018) : 161.
Kim, Ji-soo, KIM JONG MOO I. The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention. 2018; 63 161-172. Available from: doi:10.25111/jcd.2018.63.12
Kim, Ji-soo and KIM JONG MOO I. "The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention" Journal of Communication Design 63(2018) : 161-172.doi: 10.25111/jcd.2018.63.12
Kim, Ji-soo; KIM JONG MOO I. The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention. Journal of Communication Design, 63, 161-172. doi: 10.25111/jcd.2018.63.12
Kim, Ji-soo; KIM JONG MOO I. The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention. Journal of Communication Design. 2018; 63 161-172. doi: 10.25111/jcd.2018.63.12
Kim, Ji-soo, KIM JONG MOO I. The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention. 2018; 63 161-172. Available from: doi:10.25111/jcd.2018.63.12
Kim, Ji-soo and KIM JONG MOO I. "The Influence of the Brand Personality of Jeju Island Cultural Contents on the Tourism Satisfaction, Recommendation Intention, and Revisit Intention" Journal of Communication Design 63(2018) : 161-172.doi: 10.25111/jcd.2018.63.12
