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Customer experience(CX) design study based on content types of multiple media

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 63(), pp.173-184
  • DOI : 10.25111/jcd.2018.63.13
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 9, 2018
  • Accepted : April 23, 2018

WON JONG WOOK 1

1한양대학교

Accredited

ABSTRACT

With the appearance of various media platforms and convergence technologies, it is possible to use media without constraints of time and space. At the same time, multi-media environments that use multiple media simultaneously and cross-use can provide users with more convenient and customized content. This study tries to look at the multi media phenomenon from the perspective of users of media environment. Also, we try to apply the concept of customer experience(CX) design to type of the multiple media contents which explains the total experience and value that users feel. First, this research examined the changing media environment and its terms through the theoretical background. Secondly, we derive the content type-OSMU, Cross media, Trans media-and customer experience design factor-sensuous, emotional, relational-of multiple media. Thirdly, cognitive and environmental factors are extracted from interviews with academics and field experts, and 5-point Likert scale is used to improve the accuracy of the study. As a result of this research, we confirm that the customer experience design elements are applied differently according to the features of type in multiple media contents. Through this study, for convergence media environment in future, we propose the application and durability of media research based on user experience and value.

Citation status

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