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The Evaluation Study on User Experience of Seoul Mobile Tourist Guide Application Design - Focused on Chinese Users

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 63(), pp.237-250
  • DOI : 10.25111/jcd.2018.63.18
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 8, 2018
  • Accepted : April 23, 2018

Yang, Xu 1

1성균관대학교 일반대학원 디자인학과

Accredited

ABSTRACT

This study is an evaluation about user experience of Seoul mobile tourist guide application design based on categories such as contents, user interface and graphic user interface. According to analysis model, this study analyzes the design of four cases of Seoul mobile tourist guide applications. In addition, user test and FGI evaluation were conducted to evaluate the user experience of the applications. As a result, HanYouWang application achieved high assessment in all evaluation procedures, WanZhuan HanGuo application and iTourSeoul application are the next. To conclude, it is necessary to provide a wide range of services based on the accuracy, reliability, utility and economic feasibility of the contents. And in user interface design, it is required to make an intuitive interface for users so that they can find information quickly. In graphic user interface design, icon, main image, font and color are essential to improve user's satisfaction and guarantee the consistency of design.

Citation status

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