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A Study on the Relationship between the UI Usability and the Intention of Large Supermarket Online Shopping Mall Use.

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.221-236
  • DOI : 10.25111/jcd.2018.65.17
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 21, 2018
  • Accepted : October 29, 2018

KIM YONG WOOK 1 송 인 석 2 이 남 규 3

1한양대학교
2한양대학교 HCI학과 박사과정
3한양대학교 HCI학과 객원교수

Accredited

ABSTRACT

This study identifies the relationship between the UI usability of online shopping malls with the intention of use as well as how usability affects the customers’ intention of online shopping mall use. A quantitative research method was conducted by the use of surveys. A multiple regression analysis was used to verify the gathered UI usability and intention of use data. According to the results of the survey, there were three factors that had a very positive effect on the customers’ intention of online shopping mall use. Those factors were UI Readability, Consistency, and Aesthetics. This means that the customers" intention of use increases as much as the UI usability is improved. In conclusion, it was proven that UI usability is an important factor to be considered when online shopping malls are being planned and designed.

Citation status

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