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Analysis on the User's Attitude by Difference in how Contents is Provided through Mobile Platform -Based on Administrative Organization's Contents to Advertise Policy

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.283-294
  • DOI : 10.25111/jcd.2018.65.21
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 12, 2018
  • Accepted : October 29, 2018

Oh, Ji-seon 1,  KIM JONG MOO I 2

1단국대학교 커뮤니케이션학 석사
2단국대학교

Accredited

ABSTRACT

As Internet technology is developed and smart phones become prevalent, people tend to look for information just on the palm of their hands. In 2017, according to media recipient’s recognition analysis report, Internet usage level through mobile already exceeded 80% and contents usage through mobile also recorded to be 73.2% by rising 53.7% in 6 years. Mobile contents are convient to use because of high mobility and it has infotainment characteristics by adding both information and entertainment and it allows people to communicate with each other so all generations are actively consume mobile contents. Based on these strength points, mobile content’s quality is getting better and quantity is also widening. Consumers also would like to go through all kinds of process such as collecting, sorting and analyzing which is contents curation to look for what they would like to find. In this research, analyzed the difference in user’s attitude(favorable impression, immersion in contents, reliability, satisfactory level) based on different types of contents such as story-telling type, info-graphic type and video type. I started survey from 2018. 04. 09 to 2018. 04. 23 for 15 days with 400 pages of survey papers. Among the 400 survey papers, 385 were returned and after excluding half-hearted 3 survey papers, I used 382 survey papers in analysis for final result. In conclusion, there is no difference in recognition level for favorable impression, immersion, reliability and satisfactory level in statistically significance level. Based on this result, it clearly show that there is no significance impact on user’s attitude based on government’s policy promotional contents type. This research is meaningful for verifying that content type has less impact on user’s attitude when there is not many research 오지선, 김종무, l 모바일에서 콘텐츠 제공 유형 차이에 따른 이용자 태도 분석 285 covering governmental policy content type under mobile based platform. I also hope that this research can help government officers who make and modify mobile contents.

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