@article{ART002398956},
author={lee min hyoung},
title={A Study on the Preference of UI Color in Smartphone Newspapers},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={371-383},
doi={10.25111/jcd.2018.65.28}
TY - JOUR
AU - lee min hyoung
TI - A Study on the Preference of UI Color in Smartphone Newspapers
JO - Journal of Communication Design
PY - 2018
VL - 65
IS - null
PB - CDAK Society of Communication Design
SP - 371
EP - 383
SN - 1976-1562
AB - The 2018 Reuters Institute digital news report said the speed of smartphones' dependence and importance is not likely to slow down. According to the Reuters News Journalism report in 2018, an average of 62 percent said they read news on their smartphones every week. The coverage of smartphones for news has doubled in six years, the report says. This refers to the growing number of people accessing news from smart phone newspapers, and their dependence and importance on smartphones are very high. This study is about the smartphone newspaper UI as a follow-up study of researchers' doctoral dissertation at a time when research on smart phone newspapers is very important. This study analyzes the preference differences among subjects who are exposed to news by organizing top bar color of smartphone newspaper UI in five colors: Red, Green, Blue, Black, and Gray. Demonstration study conducted on a total of 172 people with smartphones. Around 20 men and women in their 20s by age (20s, 30s, 40s and over) tried to reflect homogeneity as much as possible. According to an analysis, 68.1 percent of the people said yes and very so when they subscribe to a smartphone newspaper. According to a color-specific analysis on the top bar of the smartphone newspaper UI, black was higher than 4.02. In luxury, Green rose to 3.06. Green was high with 2.74 in the dark. In intensity, Red came out high at 3.66. Blue was 3.55 in brightness. It is concluded that there is a high preference difference between top bar curlers by age and color.
KW - Smartphone Newspaper;Color;User Interface
DO - 10.25111/jcd.2018.65.28
ER -
lee min hyoung. (2018). A Study on the Preference of UI Color in Smartphone Newspapers. Journal of Communication Design, 65, 371-383.
lee min hyoung. 2018, "A Study on the Preference of UI Color in Smartphone Newspapers", Journal of Communication Design, vol.65, pp.371-383. Available from: doi:10.25111/jcd.2018.65.28
lee min hyoung "A Study on the Preference of UI Color in Smartphone Newspapers" Journal of Communication Design 65 pp.371-383 (2018) : 371.
lee min hyoung. A Study on the Preference of UI Color in Smartphone Newspapers. 2018; 65 371-383. Available from: doi:10.25111/jcd.2018.65.28
lee min hyoung. "A Study on the Preference of UI Color in Smartphone Newspapers" Journal of Communication Design 65(2018) : 371-383.doi: 10.25111/jcd.2018.65.28
lee min hyoung. A Study on the Preference of UI Color in Smartphone Newspapers. Journal of Communication Design, 65, 371-383. doi: 10.25111/jcd.2018.65.28
lee min hyoung. A Study on the Preference of UI Color in Smartphone Newspapers. Journal of Communication Design. 2018; 65 371-383. doi: 10.25111/jcd.2018.65.28
lee min hyoung. A Study on the Preference of UI Color in Smartphone Newspapers. 2018; 65 371-383. Available from: doi:10.25111/jcd.2018.65.28
lee min hyoung. "A Study on the Preference of UI Color in Smartphone Newspapers" Journal of Communication Design 65(2018) : 371-383.doi: 10.25111/jcd.2018.65.28
