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A Study on the Application of Emoticons Character Marketing to Local Governments

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.277-287
  • DOI : 10.25111/jcd.2019.67.21
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 10, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Jo, Jung-hyun 1 hong, changkee 1

1영남대학교

Accredited

ABSTRACT

Local government character is a means for local marketing, but character utilization area is insufficient and it is difficult to maintain after development. Therefore, this study analyzes the current state of Korean local characters and studies the characteristics and use cases of emotional emoticon characters that are continuing to grow rapidly in the character market, focusing on the new consumption trends and characteristics of the character industry. Emotional Emoticon Character analysis shows that character is a personality such as emotion, facial expression, action, and it shares with everyday people and communicates with us, becomes a personality that passes emotions beyond characters, creates high added value in new character industry have. In each municipality, it is necessary to develop an emotional character that communicates with people in order to establish identity. In addition, I intend to explore ways to revitalize cultural contents that are expected to have economic ripple effect as contents of local autonomous character.

Citation status

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