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Service Design Proposal for Improving the Process of Independent Shopping Experience for the Visually Impaired

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.263-275
  • DOI : 10.25111/jcd.2019.67.20
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 27, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Yi, Jae-Sun 1 김민경 2

1한동대학교
2한동대학교 콘텐츠융합디자인학부

Accredited

ABSTRACT

Recently, even though the overall disability rate has been in decline, the rate of the visually impaired has increased. Especially, the disability rate of acquired blindness has increased. As the change occurred from rehabilitation paradigm to independent living paradigm, desires of the blinds for living their lif eequals to non-disabled have been escalating. Among desires for independent living, even though there has been arise in a desire to purchase clothing, the consumer analysis shows that their current shopping behavior is limited to material consumption rather than experimental one. This study proposes a new service design for independent shopping experience tailored towards the visually impaired using the 4D process of service design methodology in order to improve the current apparel consumption process of the visually impaired to focus on experiential purchase process which provides new values and experiences instead of passive and material consumption oriented process. For the study, user behavior patterns were analyzed through interviews with blinds, service contents were set according to the analyzed pain points and needs, and a final design was derived. The study aims to present a service design that resolves the issue of visually impaired not being able to have fully independent clothing shopping experience.

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